LiquidityFinder revamps platform with ‘social network’ features
Setting the stage for expansion of its comparison service, LiquidityFinder.com has rolled out a new community-based platform with ‘social network’ features. The new franchise portal has plenty to offer, providing users with a central destination for all their liquidity demands.
LiquidityFinder, which is designed to make life easier for institutions looking for liquidity offerings that meet their business requirements, said the revamped website allows its users to better manage their work on the platform. Ultimately, this regulated service helps traders who are looking for liquidity to better understand what services are provided by which companies, which removes the guesswork when looking for liquidity partners.
Per the announcement, the improved functionality meets the requirements of both traders and brokers seeking to research and improve their OTC liquidity, and to share content with their audience.
Through their personal dashboard, users can access a growing list of LPs that are searchable and contactable on LiquidityFinder, which allows professional investors or trading businesses to make side-by-side comparisons when selecting their liquidity partners. On top of that, the redesigned portal enables them to manage their profile, connect with other members, post updates, and build a network.
To ensure a better experience and full control for system operators, the new site now has a secure messaging system, enabling users to make fast enquiries to brokers and related firms, and book meetings with them with only a couple of clicks.
Sam Low, Founder and CEO of LiquidityFinder commented: “I am thrilled to announce the launch of the new LiquidityFinder platform. Through our hands-on work with clients, we have been engaging with a broad range of traders and brokers to ensure that our new product meets their needs. Speaking to senior executives at retail brokerage firms I know that there is a lot of room for them to get more competitive business terms than those they are currently on. The businesses on LiquidityFinder are hungry for that business. The tools we have created help bring these 2 sides together.
“We have created an environment where any person involved in trading or fintech is able to research and follow the best liquidity and fintech providers in the market, keep on top of the latest news and developments in the trading and fintech industry and share their views, questions and comments in our secure forums to create engaging conversations covering the industry”.
As the first directory of its kind that features players from B2B space, LiquidityFinder users can find partners and contacts for their business – whether that’s as a bank, broker, asset manager, professional/private trader or fintech firm.
The FX Market is dynamic and complex. And LiquidityFinder.com was designed to bridge a significant gap that has widened even further post credit-tightening. There is a lot of liquidity recycling going on, which doesn’t add value and introduces inefficiencies into the marketplace. As such, the portal launched in 2019 by Sam Low, who has over 15 years in the eFX/OTC trading space, was keen to help users keep up to date with daily changes in the industry through the Global Feed on the central dashboard, alongside LiquidityFinder’s own industry news coverage.