Match-Trade taps Conv.rs to help brokers improve customer engagement
California-based FX technology provider Match-Trade Technologies LLC is introducing a new communication tool for forex brokers through a new partnership with software developer Conv.rs.
Conv.rs is a Fintech company dedicated to helping businesses improve their communications with consumers via major messaging apps.
The first stage of their collaboration will see Match-Trade leverage the unique capabilities of Conv.rs’ solutions to improve the user experience, which is a key factor in acquiring and retaining readers/investors.
As an alternative or supplemental solution, conv.rs allows traders to engage with Match-Trade representative using their preferred messaging apps whilst enabling the company to simultaneously manage multiple conversations at once.
Consequently, brokers who choose to add this functionality can send messages to their traders using Client Office. Sending messages straight from the app will go hand in hand with sending automated e-mails already available inside.
Brokers and financial websites also tap into Conv.rs’ experience to help accelerate the distribution of its financial markets data and news feeds products. For example, Conv.rs’ partners can deliver the economic calendar and other news over a range of messaging apps including, WhatsApp, Telegram, LINE, and Facebook Messenger.
Chris Dankowski, Chief Business Development Officer at Match-Trade Technologies, commented on the cooperation: “Effortless communication is undeniably a necessity in today’s day and age. That’s why we decided to partner with Conv.rs and thus offer the Brokers that trusted us the opportunity to communicate with Traders hassle-free”.
Enis Mehmet, Chief Commercial Officer at Conv.rs, added: “Meeting clients where they are means being available in the channels the Traders use in their daily communications with family and friends. Partnering with Match-Trade has made it easier for Brokers to have a seamless and compliant communication experience with Traders”.
Match-Trade’s flat competitive fee structure enables forex brokers to manage and predict their technology costs. The company’s offering caters to various brokers’ needs ranging from hosting services and MT white label solutions, data feed, to bridge and aggregation technology and risk management system for A Book and B Book brokers.
Match-Trade’s portfolio also includes a cryptocurrency solution for FX brokers and crypto exchanges, and the company says it has become one of its most sought-after solutions. The platform provides flexible reporting tools in real-time and ad-hoc reports creation that can be easily viewed from an interactive web interface.
In addition, the company offers a matching engine technology and completed several new integrations with external systems, including OneZero, PrimeXM, Fortex and Fair Trading Technology (FTT).
Furthermore, the FX trading technology company offers a free trial version of the application which allows forex providers (brokers, prime brokers, and other LPs) to test and evaluate all functionalities.