Melissa Downes speaks on marketing panel at FM London Summit 2023

abdelaziz Fathi

Melissa Downes, the Global Head of Marketing at 26 Degrees Global Markets, is scheduled to participate in the “Marketing for Brokers and Beyond: Performance, Branding, Survival” panel at the Finance Magnates London Summit 2023.

Melissa Downes

26 Degrees Global Markets is set to take the stage at the upcoming Finance Magnates London Summit 2023, with their Global Head of Marketing, Melissa Downes, joining a panel discussion on marketing strategies in the financial services sector.

Scheduled for November 22nd, Downes will be part of the “Marketing for Brokers and Beyond: Performance, Branding, Survival” panel at Old Billingsgate, London. The discussion will delve into various topics, including the latest marketing trends, the importance of tailoring messages and content to specific local audiences, and the strategies of brand positioning and future-proofing a brand.

Her perspective, as a specialized B2B marketer with a B2B2C focus, is anticipated to offer unique insights into the industry’s marketing strategies and challenges.

Downes’ participation is particularly noteworthy, given her recent leadership in the rebranding of the company from its former identity, Invast Global, to 26 Degrees Global Markets. This extensive project’s insights and lessons are expected to be a highlight of the discussion.

Expressing her anticipation for the panel, Melissa Downes shared, “I’m really excited to hear how Marketing teams in different segments of the financial services industry differentiate themselves from their competition, the challenges they face and how they address them. I’m hoping I can provide a unique perspective as a specialist B2B marketer with a B2B2C focus.”

Moderated by Niki Nikolaou, Director at Contentworks Agency, the panel will also feature industry experts like Andrew Mreana, Head of Growth at Spotware Systems | cTrader, Laoura Salveta, Marketing Advisor at CoinTelegraph, and James Hughes, Chief Marketing Officer at Scope Markets. Melissa is scheduled to speak at 12:20pm GMT on November 22nd at Old Billingsgate London.

Besides Downes, 26 Degrees Global Markets will be represented by Lochlan White, Chief Commercial Officer – EMEA, and James Meek, Director, Prime Services. The team will be available to discuss their multi-asset liquidity solutions and how they can support businesses in the financial sector.

26 Degrees Global Markets, previously known as Invast Global, is a multi-asset Prime Broker specializing in offering prime services to brokers, hedge funds, proprietary trading firms, and family offices globally.

Building on a decade-long history as Invast Global in Australia, the firm continues to innovate in the prime brokerage space, offering tailored solutions to meet the evolving needs of its clients.

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