OKX hires Rachel Conlan to drive brand and marketing efforts

Rick Steves

“The crypto industry is now under a brighter spotlight than ever before.”

OKX has announced the appointment of Rachel Conlan as Global Head of Brand Marketing and Partnerships, responsible for driving the crypto trading app’s brand and marketing efforts through partnerships with Manchester City F.C., McLaren Racing, and Tribeca Festival.

Instrumental to building the OKX brand internationally, Rachel Conlan will report to Haider Rafique, who was appointed Global Chief Marketing Officer last month with a mission to grow brand awareness beyond Asia while onboarding new users to the OKX platform.

OKX community welcomes another female leader

Haider Rafique, Global Chief Marketing Officer, OKX, said: “Rachel is a rare talent, and we are very fortunate to have been able to attract her to our team. She is among the very few marketers with a passion to simplify crypto and bring more diversity into the industry. It’s exciting for our OKX community to have another female leader who is all-in on casting a wider net and helping bring millions of new investors to the industry with a message to trade and invest responsibly.”

Rachel Conlan, Global Head of Brand Marketing and Partnerships, OKX, said: “The crypto industry is now under a brighter spotlight than ever before. In order to gain wider scale acceptance among both existing and diverse new audiences, we need to drive education and understanding. By giving people ways to discover the power of crypto through their existing passions, we can create memorable new experiences and demonstrate how OKX can support their ambitions. It’s an exciting time to be joining OKX alongside such a talented team as we look to help drive the brand love this platform truly deserves.”

Rachel previously led the Global Partnerships team at CAA Sports, a leading international sports and entertainment agency. She was responsible for the development of high-profile brand partnerships and cultural marketing programs between global brands, rights holders and talent. Prior to her role at CAA, Rachel worked as Global Chief Marketing Operations Officer for Havas, part of the Vivendi network.

OKX used to be called OKEx but the firm has decided to change the name earlier this year. Why the change? “OKX began as a crypto exchange. The “Ex” in our name represents the open marketplace we have been focused on building for everyone to freely access and exchange their crypto assets. We started as a centralized exchange because that was what was needed and feasible for our industry to grow.

“Fast-forward to 2022, the market value of crypto has reached over $2 trillion, roughly 20% of gold’s market cap. The rise of decentralized finance, NFTs and metaverses are creating exciting possibilities. Web 3.0, a mere concept 10 years ago, has become the new frontier of this wave of technological revolution. Change is the name of our game. “

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