Opinion Archives - FinanceFeeds

Opinion

Opinion, Retail FX

2017’s Marketing Matrix

“If Nicc Lewis, CMO at Leverate has taught me anything, it is that a business’ marketing efforts have to be multifaceted, varied and comprise a combination of both online and offline projects in order to enhance the overall ROI” says Adinah Brown as she recalls

Inside View, Opinion, Week in Review

Podcast: BIG changes for retail traders. MiFID II, Chinese government crackdown and the right and proper way to run an FX business

Around the world in 30 minutes with FinanceFeeds CEO Andrew Saks-McLeod. Don’t want your client base being viewed publicly? Don’t want to get blocked from certain regions? We also look at why small firms that do not structure their operations properly have no future. Here is a very opinionated explanation on what faces retail FX globally, and how to get it right.

Opinion

What 2017 Had to Say about the Best Marketing Practices?

Compared to baby boomers and Gen X-ers who spend about 46 and 31 hours weekly on TV, respectively, millennials only dedicate about 19 hours. When it comes to mobile use, millennials use their phones about 17 hours per week. Leverate’s Adinah Brown studies this, and investigates why content and marketing that uses modern methodology is essential for FX brokerages

Opinion

Bitcoin will kill us all!

Paul Orford looks at a very important and completely overlooked danger, that being Bitcoin’s monstrous usage of electricity. One scientific study shows that by 2020, Bitcoin mining will consume the entire world’s electricity, as Paul disseminates scientific and economic analyses. Here is a charismatic and very candid insight into not only the financial pitfalls, but the energy disaster that beckons.

Opinion

Go global, think local. 5 ways to avoid a translation fiasco

You might have heard of the phrase “Garbage In, Garbage Out.” This holds true for a translated text. Translators are competent professionals, but they can only do so much if the source material is peppered with inaccuracies and grammatical mistakes, says Leverate’s Adinah Brown

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Opinion

How to play the 4th financial quarter

What about those Key Performance Indicators that send terror into the hearts of all employees these days?  Were company performance targets met?  Were sales targets attained? Q4 is the perfect time for a bit of navel gazing and contemplation says Leverate’s Adinah Brown

Opinion

Jack Ma and his vision on global trade

“We discussed a number of issues ranging from helping farmers to develop agricultural products, we discussed how we could support small businesses in the US sell to China and how to enhance the flow of trade between China and the USA. In the meeting we both stayed away from debating the accusation of china-trade manipulations” – Jack Ma, Founder, Alibaba

Opinion, Technology, Week in Review

Are you obsolete?

“I am old enough to have caught the very end of the last revolution, having started in an era of manually writing out trade tickets and having paper based databases to work from. CRM’s were not commonplace, with your desk comprising a telephone, pen, A4 paper and a list of numbers to call” – Paul Orford

Opinion, Week in Review

ICO = Insidious CON offering

ICO. An overused three letter acronym that has taken the place of ‘blockchain’ and is equal in its buzzword status to ‘crypto’. We look at why it is just that – a buzzword with no substance – and how to navigate the empty cryptobabble.

Opinion

The interlacing between humans and AI

Leverate’s Adinah Brown looks at the commercial development and application of Artificial Intelligence, citing that Google and IBM also seem to be focusing on a broad approach, indicating that developing AI is a massive task with no clear end in sight. Chief innovation officer at IBM Bernie Meyerson, in discussing the advances of Watson, described it as “just the first step on a very, very long road.”