Petros Kalaitzis Takes on Expanded Role at Tools for Brokers to Drive Business Growth in EMEA Region

Tools for Brokers (TFB), a leading technology provider for retail brokers and hedge funds, has announced the promotion of Petros Kalaitzis to a new role within the company. Previously serving as the Sales Manager of EMEA, Petros will now manage relationships with partners and clients while leading further expansion efforts in the region. His extensive industry experience and dedication to client satisfaction make him an ideal fit for this pivotal position.

Since joining TFB in October 2022 as the Sales Manager of EMEA, Petros Kalaitzis has been instrumental in growing the company’s presence and revenue across the region. His primary focus was establishing and maintaining long-term trusted relationships with clients and partners. In his new role, Petros will be crucial in driving business growth by managing existing partnerships and clients while actively seeking new opportunities to expand TFB’s reach in the EMEA market.

Expressing his enthusiasm for the new position, Petros Kalaitzis stated, “I am thrilled about my new role at TFB and look forward to applying my experience and market knowledge further to develop the company’s presence in the region. With a great team in place, I am confident that we will see many exciting changes and activities shortly.”

TFB’s Chief Operating Officer, Albina Zhdanova, commented on Petros’ promotion, emphasizing his suitability for the role. She praised his work ethic, vast industry experience, and deep market knowledge, noting that these qualities will propel TFB’s Cyprus office to new heights. Zhdanova also hinted at upcoming projects and initiatives, indicating an exciting period of growth for the company.

Petros Kalaitzis’ career in the financial world began in dealing departments, followed by a role in investment banking, where he assisted private and institutional clients in achieving their financial goals. He then gained international experience while working for a software provider in Singapore. Returning to Cyprus, Petros held positions at renowned brokers such as Tiickmill and NAGA, where he managed client-facing teams and focused on optimizing client journeys and enhancing customer experience. Before joining Tools for Brokers, Petros was the COO at The TradingPit, a prop trading firm.

TFB is a multiplatform technology provider catering to retail brokers and hedge funds. The company offers solutions on popular trading platforms such as MetaTrader, MatchTrader, and cTrader. TFB’s ecosystem of products includes the Trade Processor liquidity bridge, BBI for data management and reporting, TFB PAMM for money management, and the TFB Toolbox—a comprehensive web-user interface for managing customized solutions. The flagship product, Trade Processor, acts as a multiplatform liquidity bridge, supporting liquidity providers, managing risks, automating critical processes, and collecting vital data through a single console.

Petros Kalaitzis’ promotion to a critical role within Tools for Brokers demonstrates its commitment to driving business growth and solidifying its presence in the EMEA region. With Petros’ extensive industry experience and focus on client satisfaction, TFB is poised to expand its offerings further and deliver exceptional solutions to its valued partners and clients.