Platform diversity is back as FXOpen launches its own trading environment called TickTrader
In an age where multi-asset trading is becoming a very important offering for most brokers, FXOpen launches its own solution, TickTrader
There has been much dialog, but not much action with regard to the evolution of retail trading platforms in recent years.
For many brokerages, relying on the status quo which represents an unholy alliance between third party vendor MetaQuotes, thereby disabling a broker from owning its own client base or infrastructure and becoming subservient to an affiliate marketing platform rather than empowered by a multi-faceted trading platform, remains.
FinanceFeeds has attended numerous meetings with brokerage senior executives across the globe, all of whom understand the value and importance of going down the multi-asset product expansion route, and almost all of whom understand the clear virtues of having a bespoke user interface which engenders a loyal customer base, enables brokers to own the entire intellectual property base of its business – which let’s face it is why entrepreneurs start businesses in the first place – and offer differentiating services to specific audiences.
A simple glance at the continuity and geographic location of client bases of companies such as Hargreaves Lansdown or CMC Markets, and the absolute lack of reliance on affiliate networks is testimony to that.
Today, long established electronic brokerage FXOpen has taken its step toward offering clients a genuine step forward in this regard, and has launched the multi-asset trading platform, TickTrader.
Combining five of the most popular financial asset classes of forex, stocks, commodities, indices and cryptocurrencies into one individual trading account, the user-friendly platform allows traders to pursue infinite trading opportunities across multiple markets with just a single log-in. TickTrader will be added to the existing range of platforms available to FXOpen clients.
TickTrader offers both margin trading and deliverable trading directly through the platform or via a FIX, REST or WebSocket API and with an intuitive user interface and myriad advanced trading tools, delivers a uniquely customisable trading experience. Level 2 data, heat maps and back testing are just some of the extensive trading tools offering sophisticated data analysis on the TickTrader platform, designed with the sole aim of helping FXOpen clients create successful trading strategies.
The company explained: “FXOpen want our clients to be profitable, it’s as simple as that.” FXOpen comments. “We firmly believe using the right platform is an integral part of successful trading and after extensive beta-testing we are delighted to launch the bespoke TickTrader platform into our suite of trading platforms. Its easy to use, comprehensive functionality ensures it meets the multitude of requirements from every type of trader, from beginner to institutional.”
Thus it certainly appears that within some brokerages, the need to expand product ranges and give clients a distinct engagement with their trading environment is being recognized.