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IS Prime targets FX hedge funds and asset managers with new product

Rick Steves

IS Prime has launched a new trading GUI and risk system aimed at its growing client base of FX hedge funds and asset managers.

IS Prime has launched a new trading GUI and risk system aimed at its growing client base of FX hedge funds and asset managers.

Developed in partnership with Reactive Markets, the system allows clients to combine their position management, charting, technical analysis, risk management and trading across FX, indices, cryptocurrencies and precious metals.

Reactive Markets specializes in low latency price streaming for FX and Digital markets designed for banks, brokers and market makers. Liquidity can be accessed through a single API and a cloud-hosted trader desktop.

The new product features trade analytics including slippage and latency statistics, the FCA-regulated Prime of Prime’s back office portal, and a streamlined trading experience from either the desktop or the mobile app.

Jonathan Brewer, Managing Partner at IS Prime, commented: “This is a significant strategic development for IS Prime, enabling us to expand our ever growing number of FX hedge fund and asset manager clients in addition to providing an enhanced offering for our existing client base of banks, brokers and professional traders. It further cements our position as a global market leading Prime of Prime.”

Barry Flanigan, Head of Distribution and Liquidity at IS Prime, added: Reactive Markets offers cutting-edge, cloud-based technology which complements our own proprietary infrastructure. Our partnership with Reactive Markets enables us to provide a seamless user experience and expand into new asset classes. Simple to install, it also enables us to scale client distribution, including new trading via a REST API and analytical tools tailored to our client base. It is a great addition to our offering.”

Phil Morris, Co-Founder at Reactive Markets, stated: “Reactive Markets is delighted to be partnering with a market leader like IS Prime as we roll out Crossfire, our cloud-based high performance trader desktop. It’s been a privilege to work with the IS Prime team whose input has been invaluable in helping us build our functionally rich multi-asset trading and analytics UI. We are very excited for what the future holds for this partnership and look forward to continuing to deliver innovative trading technology solutions for IS Prime.”

IS Prime has recently expanded its institutional sales team with the appointments of Daniel Lewis and Jodie Barrett. Mr. Lewis joined the Prime of Prime company from ATFX UK where was he was a Relationship Manager. Jodie Barrett joined IS Prime from Pirus, the post-trade automation specialist.

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