Rakuten launches new entity for digital marketing solutions built on AI-based analysis

Maria Nikolova

Rakuten SQREEM will provide advertising companies located in Japan with marketing solutions built on AI-based behavioral pattern analysis.

Tokyo-based online services provider Rakuten Inc (TYO:4755) and SQREEM Technologies Pte. Ltd. have announced the launch of Rakuten SQREEM, Inc.,a new company that provides advertising companies located in Japan with marketing solutions built on AI-based behavioral pattern analysis.

Rakuten SQREEM will utilize the data provided by the more than 100 million Rakuten members in Japan and the behavioral pattern analysis data owned by SQREEM to provide marketing solutions enabling media buying for online advertising and the precise analysis of consumer behavior. The system’s goal is to create new value and improve ad performance in the Japanese market by providing advertisers with a clear picture of increasingly complex consumer behavior.

In Singapore and countries throughout Asia, SQREEM provides marketing solutions that are not dependent on individual consumer attributes by utilizing a behavioral pattern analysis platform that combines the collection and analysis capabilities of their proprietary AI technology and big data acquisition technology to analyze the massive and complex consumer behaviors and contexts that cannot be analyzed by human beings using open data.

Through utilizing the technology of SQREEM and the consumer behavior analytical data of the Rakuten Group, the new company will provide digital marketing solutions that offer a higher level of precision for the Japanese market.

Rakuten notes the considerations for the handling of user data following the implementation of the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) enacted in California. Rakuten has been diligent with regards to the protection of personal information when utilizing data accumulated by the Rakuten Group to provide marketing solutions.

In addition to fully complying with these regulations, Rakuten SQREEM hopes to provide high-performance solutions to advertising companies that take into account the importance of protecting user data by developing digital marketing solutions that are not dependent on personal attributes, and instead use the analysis of open data available online.

Rakuten and SQREEM aim to continue to create new digital marketing solutions for a range of companies through Rakuten SQREEM.

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