SIX Digital Exchange to integrate Invest Direct’s due diligence and investor matchmaking platform
SDX, which is licensed by the Swiss financial market regulator FINMA, offers infrastructure for the issuance, trading, settlement, and custody of digital assets. The planned partnership with Invest Direct emphasizes SDX’s ongoing mission to address the challenges tied to private placements, including information asymmetry, which has been a longstanding issue in the market.
SIX Digital Exchange (SDX), the world’s first fully regulated digital asset infrastructure, has announced in-depth discussions with Geneva-based Invest Direct, marking a pivotal moment for the future of private placements and equity offerings in the Swiss market.
The collaboration is aimed at leveraging each entity’s unique strengths to bring more transparency, efficiency, and standardization to private equity investments.
FINMA-regulated SDX addressing challenges to private placements
SDX, which is licensed by the Swiss financial market regulator FINMA, offers infrastructure for the issuance, trading, settlement, and custody of digital assets.
The planned partnership with Invest Direct emphasizes SDX’s ongoing mission to address the challenges tied to private placements, including information asymmetry, which has been a longstanding issue in the market.
Invest Direct, under the leadership of founder and CEO Frank Levy, specializes in offering independent company assessments, due diligence, and investor matchmaking services for privately-held companies. The firm uses its Wisdom Circle, a panel of esteemed industry leaders, to scrutinize in-depth company analyses, ensuring they match private companies with the most suitable professional investors and wealth management companies.
David Newns, Head of SIX Digital Exchange, expressed optimism about the planned collaboration. “This partnership brings together the digital expertise of SDX and the unbiased analysis of Invest Direct, setting the stage for a more transparent and accessible platform for all stakeholders involved in private placements,” Newns said.
Frank Levy echoed these sentiments. “By combining SDX’s infrastructure with Invest Direct’s specialized services, we are setting out to redefine how private placements function, creating an environment filled with greater trust and transparency,” said Levy.
The partnership has the potential to make a profound impact on Swiss private equity markets. By integrating Invest Direct’s due diligence and investor matchmaking expertise with SDX’s regulated digital assets platform, the collaboration aims to simplify and standardize private placements, boosting investor confidence and potentially attracting more participation from institutional investors.
Both entities are Swiss-based, underlining Switzerland’s status as an emerging hub for fintech and digital asset innovation. SDX, part of the SIX Group, adheres to high-quality and security standards regulated under Swiss law, while Invest Direct focuses on delivering its specialized services to both Swiss and foreign private markets, free of charge for investors.
