SquaredFinancial promotes Philios Petrides to CPO role

abdelaziz Fathi

CySEC-regulated broker SquaredFinancial has promoted Philios Petrides to take an expanded role as its Chief Product Officer (CPO).

As the CPO, Petrides will play a crucial role in shaping SquaredFinancial’s product strategy and and improving the overall user experience for their clients. He will be responsible for analyzing market trends, identifying customer needs, and leveraging his insights to optimize the broker’s product portfolio.

SquaredFinancial has originally recruited Philios Petrides in 2020 as global head of business intelligence, overseeing a range of information relating to the company’s brokerage and investment services performance.

Petrides brings to the role 18 years of experience in financial data analysis where he has worked on large-scale business intelligence programs across many sectors. He served as a database developer and network administrator during the initial phase of his career and subsequently moved into the FX industry.

Prior to SquaredFinancial, Philios was head of data and business intelligence at Belize-based FX and CFDs brokerage, Scope Markets. Additionally, he spent a short stint at easyMarkets where he held an analogous role that generates and collects relevant data to bring improvements across all areas of business.

The bulk of his career within the foreign Exchange industry was spent at FxPro where he worked for nearly five years. During this long tenure, he led a cross-functional team to support the use of business intelligence, from front-line customer satisfaction to how the company can position itself in the market.

Earlier this month, SquaredFinancial parted ways with its CEO Husam Al Kurdi, ending a three-year tenure to focus on his own new venture. SquaredFinancial Founder and CEO, Philippe Ghanem, is recently back in charge of the business and is fully committed to leading the company that he founded, to ensure SquaredFinancial thrives and reaches its full potential with ambitious talents. He is restructuring his leadership team and implementing major changes that will reshape product management, drive bigger sales growth, and increase digitalization and automation.

Husam joined SquaredDirect back in 2020, replacing Youssef Barakat, who had been with the CySEC-regulated broker since 2009.

Al Kurdi assumed his position as CEO of the CySEC-regulated entity and Deputy CEO of SquaredFinancial Group based out of Limassol. He has more than 20 years of experience, having spent the bulk of his career at many FX brokers.

SquaredFinancial rebranded in 2018 from its previous tradename, ProbusFX, a Cyprus based financial services provider that was founded in 2017 and soon received its license from the Cyprus regulator. The move came as part of their pairing up with sister company, Squared Financial Services Limited, now trading as SquaredPro to form the Squared Financial Group.

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