Sumsub enhances deepfake detection technology to tackle new challenge to KYC

Rick Steves

“The use of synthetic fraud is rising at an alarming rate and leading to the rapid spread of misinformation, as recently seen with the fake images of the explosion at the Pentagon resulting in significant media hype.”

Sumsub has announced the launch of an enhanced deepfakes detection technology into Sumsub’s liveness and deepfake detection solution.

The global verification platform providing customizable KYC, KYB, transaction monitoring, and AML solutions has enhanced its facial biometrics verification with innovative deepfake detection technology.

“We noticed the emerging deepfake trend long ago”

The number of deepfakes detected in Q1 2023 was 10% greater than all of 2022 combined, according to Sumsub, which led the firm to address this growing threat of identity fraud by making major updates to its in-house liveness solution – a facial biometrics tool and integral part of KYC flow for businesses.

The deepfake fraud detector integrates into Sumsub’s liveness solution and is enhanced to align with the latest AI technology, making sure no fraudster passes the check.

Vyacheslav Zholudev, co-founder and CTO of Sumsub, said: “We noticed the emerging deepfake trend long ago and started building solutions to fight this rapidly evolving type of fraud. As an anti-fraud provider, Sumsub strives to stay ahead of the game. We continuously develop innovative fraud detection solutions to combat the advancing malicious technologies and prevent the potentially high damage to digital platforms, people, and communities. Our new advanced deepfake detector reinforces our core KYC product and commitment to further enhancing the AI-driven technologies built into our anti-fraud solution.”

Fintech, payment, crypto, gambling platforms at high risk of deepfake fraud

Sumsub’s proprietary liveness technology detects spoofing attempts while authenticating real users in seconds and ensures users are physically present by creating a 3D FaceMap which is continuously referenced for authorizing all future actions (transactions, logins, etc), the firm stated, adding that all businesses operating online are vulnerable to deepfakes, with fintech, payments, crypto, and gambling platforms at high risk.

Deepfakes are replacing ‘simple’ kinds of identity fraud such as document printouts, according to data revealed by Sumsub:

  • In 2022, the leader in deepfake fraud was Spain with 49.7% of all global cases, followed by Great Britain (9.3%), and the U.S. (4.2%).
  • In Q1 2023, the most deepfakes came from Great Britain and Spain with 11.8% and 11.2% of global deepfake fraud, respectively, followed by Germany (6.7%), and the Netherlands (4.7%). The U.S. held 5th place, representing 4.3% of global deepfake fraud cases
  • From 2022 to Q1 2023, the proportion of deepfakes among all fraud types increased in Canada by 4,500%, the U.S. by 1,200%, Germany by 407%, and the UK by 392%.
  • Last quarter, a high proportion of deepfakes among all fraud types was also noticed in Australia (5.3%), Argentina (5.1%), and China (4.9%).

Pavel Goldman-Kalaydin, Head of AI/ML at Sumsub, said: “As we face the ever-evolving trends in generative AI and AI-driven fraud, we anticipate AI technologies to develop quickly, and more sophisticated fraud to emerge, affecting even more industries. The use of synthetic fraud is rising at an alarming rate and leading to the rapid spread of misinformation, as recently seen with the fake images of the explosion at the Pentagon resulting in significant media hype. As AI advances, more tools become available to fraudsters, and Sumsub is here to fight all kinds of synthetic fraud. Our team is working on a solution to detect a large scope of AI-generated fraud beyond deepfakes.”

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