Swissquote Signs Three-Year Sponsorship Deal with UEFA

abdelaziz Fathi

Swissquote Group, Switzerland’s provider of online trading services, has signed a three-year deal to become a major sponsor of the UEFA Europa League and the newly-launched UEFA Europa Conference League. The landmark partnership will run from 2021 until 2024.

The sponsorship deal with Uefa is covering most of the European soccer body’s national team and club competitions.

Swissquote’s sponsorship rights will include exposure opportunities such as stadium hospitality, as well as exclusive on-site activation experiences at all 282 matches. Also in the package is joint digital campaigns and a branded content visibility across the competitions’ digital and social media platforms.

Although the specific details of the sponsorship agreement have not been disclosed yet, securing the ‘official partner’ status opens up an exciting opportunity for Swissquote to target audience through a broad attendee and viewership market. The UEFA’s contest often draws a large TV audience for their matches, and the number has seen growth year on year which enables sponsors to deliver their marketing messages in a fun and entertaining way.

Commenting in the news, Guy-Laurent Epstein, UEFA Marketing Director, said:

“Today we are happy to have been able to welcome Swissquote into the UEFA sponsor family and celebrate the beginning of a new partnership, one full of opportunity. The introduction of the UEFA Europa Conference League represents opportunity and inclusivity. Together with the UEFA Europa League, it provides an enhanced Pan-European marketing platform for brands such as Swissquote who is looking to further expand its horizons. We are excited to partner with a brand who is not only known as leaders and innovators in the online banking industry but a brand with shared goals of promoting opportunities as well as the spirit of challenge and progress across Europe”

Marc Bürki, CEO of Swissquote, added:

“We are very excited about this partnership, and are convinced that the strengthening of our brand in Europe will fuel our growth. The UEFA Europa League and the UEFA Europe Conference League comprise ambitious teams and players who work hard to make it to the top. The same applies to Swissquote. We are an innovative challenger bank which is working hard to become the preferred bank for ambitious traders and investors. We are also proud to be part of the exclusive club of global brands that will shape European club football as a UEFA partner in the years to come.”

Swissquote’s platforms allow users to trade on the movements of major currencies, as well as European, American and Japanese stocks and  indices. Most of these CFDs are available both as forward contracts with an expiration date or spot/synthetic instruments (no expiration date, overnight rollover/swap interest applies).

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