TD Ameritrade announces launch of AI-powered Content Intelligence Platform

Maria Nikolova

The platform harnesses AI to provide customized learning experiences for clients, and to recommend content based on clients’ behavior.

TD Ameritrade Holding Corp. (NASDAQ:AMTD) has announced the launch of its Content Intelligence Platform (CIP) for financial education. The platform harnesses the capabilities of artificial intelligence (AI) to provide customized learning experiences for clients, organizing and categorizing TD Ameritrade’s educational content, and recommending content based on clients’ behavior.

Lee McAdoo, managing director, Investor Education at TD Ameritrade, explained that “TD Ameritrade’s library of education content includes nearly 500 videos, 7 courses and more than 2,000 articles. But, we also know investors have limited time and evolving expectations, so we’ve created a customized, curated experience that will meet clients at any stage of financial fluency, enabling them to become smarter, faster.”

Starting today, TD Ameritrade’s education center will curate the most popular content, based on overall viewership numbers. And, as a client uses various types of educational content, the platform will learn that client’s preferences and start suggesting related articles and videos. The Content Intelligence Platform will continue learning and evolving — later this year, the platform will also have the capability to pull demographic information voluntarily provided by TD Ameritrade clients, such as age and marital status, to suggest more relevant content.

The launch of the AI-driven Content Intelligence Platform underlines a number of other initiatives harnessing the capabilities of AI. For instance, in August this year, TD Ameritrade announced the launch of an AI-powered chatbot for Facebook Messenger for Singaporean investors.

TD Ameritrade Singapore Pte. Ltd. brings US financial market updates, investor education, research and trading to its retail investors in Singapore through Facebook Messenger. The solution, powered by artificial intelligence (AI) technology and backed by live client service support – provides local retail investors one more way to access the US equity markets and their investments.

With regard to investor education, let’s recall that, last year, TD Ameritrade Media Productions Company launched the TD Ameritrade Network, a streaming financial news and education broadcast channel offering real-time market analysis.

Read this next

Digital Assets

EOS Network Foundation rebrands EOSIO protocol as Antelope

The EOS Network Foundation (ENF), the new entity entrusted by the EOS community to develop its core blockchain software, said Antelope protocol will fork from EOSIO 2.0 and make “a leap for freedom.”

Digital Assets

Crypto.com receives FCA greenlight to operate in the UK

Crypto.com, one of the longest-established crypto platforms, has received a regulatory go-ahead to launch its services in the UK.

Retail FX

Plus500 reports $511.4 million revenue for the first semester 2022

Plus500 today has published its interim financial results for the first six months of its fiscal year 2022.

Digital Assets

AAX ranked among top crypto exchanges by CoinGecko and CryptoCompare

CoinGecko, one of the earliest crypto data aggregators, has ranked Atom Asset Exchange (AAX) as one of the most trusted cryptocurrency trading platforms. This milestone comes hot on the heels of AAX being recognized as the world’s second largest crypto exchange by spot trading volumes.

Retail FX

Financial Commission adds FX broker Bold Prime to membership roster

The Financial Commission today announced that it has added Bold Prime to its member roster, which is made up of online brokerages operating in FX, derivatives and cryptocurrency markets.

Digital Assets

Despite crypto winter, Cake DeFi paid out $58 million in Q2 rewards

According to its latest ‘Transparency Report,’ Cake DeFi continued its growth trajectory in the three months through June 2022, even as the entire crypto industry experienced macro challenges this quarter.

Retail FX

SimpleFX Review: Cryptos, Spreads, Pros & Cons

SimpleFX combines years of Forex and cryptocurrency experience with a focus on offering resources to retail traders. 

Retail FX

Ironbeam becomes CME clearing member and launches MT5

“The direct clearing aspect along with our low-latency proprietary trading tools and technology solutions make Ironbeam the ideal trading destination.”

Institutional FX

Top 0.07%: oneZero makes it to Inc. 5000 of fastest growing companies in America

oneZero started out by serving the foreign exchange trading community, developing and executing technology that could scale with the growth of the FX market.

<