The Challenge of Being a Multi-Asset Broker
Traders are increasingly being drawn to multi-asset trading in a bid to counter ongoing economic and geopolitical uncertainties.
This means that brokers offering access to only a single asset class will miss out on opportunities for growth and success. The problem is that when brokerages jump onto the multi-asset bandwagon, they need something to differentiate themselves from the competition.
A good way to do so is to provide powerful trading tools, market insights, research and analysis. But that’s where the challenges begin to build. Here’s a look.
Challenges Faced by Multi-Asset Brokers
Offering multiple asset classes is no piece of the cake. Expanding the trade offerings requires the brokerage platform to be able to support those asset classes while ensuring satisfying user experiences. Apart from this, the most common challenges faced by multi-asset brokers are:
Providing Timely Market Insights
Traders look for timely information regarding the market, in the form of research and analysis, to make the most of price moves. Providing real-time or even close to real-time analysis for forex, stocks, commodities, indices and cryptocurrencies could be next to impossible for a single team of in-house analysts. Even if you outsource this to another team of analysts, the time they will need might delay your analytics.
Providing Charts and Signals
This is also something that could help you stand out if you can do it in a timely manner. But here too, your in-house or outsourced team of graphic designers will need time to generate charts and visually represent signals for the easy understanding of traders. It is already challenging to do this for multiple trading instruments within an asset class. So, you can quite imagine what happens when there are multiple asset classes.
To establish a global footprint, you will need to be able to provide support to your clients in the language they are the most comfortable in. You might not be able to establish a local presence in all regions you wish to offer services. Even if you do, the cost of an in-house multilingual support team can be prohibitive. You might also wish to provide market news, analysis and opinions, trading education and calendar notifications in multiple languages. Here again the time, effort and resources required by a team of translators could make the entire exercise unviable.
Time Consuming Compliance
When you provide support, analysis and education in multiple languages and across jurisdictions, you also need to ensure regional compliance for all your content.
Automating your content strategy is a single solution that could take care of all the above challenges. The power of technology can help you provide your clients with best-in-class experiences without compromising on compliance. Autochartist’s comprehensive product suite offers you multiple benefits over using human teams.
Offer Deep Insights
Seven different types of analysis, including technical, fundamental, statistical and macroeconomic, can help your clients uncover new trading opportunities. You can also offer valuation reports and dynamic trading signals by directly linking market updates and news to actionable trade setups.
Fast-Paced Content Dissemination
The social media package offers automated content creation based on not just your platform but trader data and market sentiment to cater to their learning requirements. Automatic content generation in 7 languages and an in-suite mechanism to distribute the same on your platform and social media can boost trader engagement. The suite also supports the promotion of content to reach beyond your existing readership to accelerate lead generation. In addition, landing page creation is a part of the content management system to improve conversion rates.
Highly integrable JSON Rest APIs can augment your platform with unique and dynamic tagged content, push notifications and trading signals. All the features are completely customisable to match your brand identity and maintain a superior user experience.
Contact us to learn how our tools can help your multi-asset brokerage boost client acquisition and retention through valuable multi-channel content.