ThinkForex CEO Nauman Anees explains how to structure a successful IB and affiliate program

A longstanding effective method of onboarding customers and reducing the cost of doing so among retail FX firms has been to use introducing brokers and affiliates instead of a direct sales approach. This model has become widespread, and the cost of operating an affiliate network and keeping introducing brokers (IBs) engaged has also increased, due […]


A longstanding effective method of onboarding customers and reducing the cost of doing so among retail FX firms has been to use introducing brokers and affiliates instead of a direct sales approach.

This model has become widespread, and the cost of operating an affiliate network and keeping introducing brokers (IBs) engaged has also increased, due to what has now become a competitive sub-sector within itself.

Introducing brokers in many regions around the world require more attractive commissions, and good quality systems in order to manage their client bases and are well aware of the options that are available to them from companies that require their custom, and are now in a positon in which they can make demands on brokerages.

Nauman Anees, CEO, ThinkForex

Today, FinanceFeeds spoke to Nauman Anees, CEO of British FX, CFD and spread betting company ThinkForex, which has launched a new affiliate program, in order to gain Mr. Anees’ perspective on what is important when operating affiliate programs and working closely with IBs.

What are the main points that need to change with regard to current affiliate programs?

Affiliate marketing comes with its pros and cons, overall it’s an excellent and much needed add-on for FX and CFD brokers, however it needs to be managed in a cost-effective and efficient manner to avoid issues such as duplications and abusive practises that can hinder the programme.

Brokers need to offer affiliates more advanced feature and tools and at the same time offer them guidance on how they can maximise these, affiliates are often active on building and managing their sites and they need help in maximising being an affiliate, hence our dedicated team of experienced affiliate managers are able to support our affiliates.

Which is the best method to attract IBs and affiliates cross culturally?

Every market and region is unique and depends on the goals and investment objectives of the end-user, in emerging markets, IBs and affiliates are more active in communicating and liaising with their clients and prospects to foster conversions, attracting these IBs and affiliates is tougher then from developed markets as it requires a complete sales process that sits alongside the e-marketing initiates, you could say that affiliates from emerging markets are more cost-intensive to on-board, by having a multi-lingual recruitment team in-house this enables us to cater to their specific needs and facilitate them. On the other hand, in established markets, price is King and a competitive offering is the most common factor that influences affiliates, of course sound regulations, a good stable platform and round-the-clock client service are mandatory, areas we have mastered through having dual-regulations in the UK and Australia.

What in your experience do affiliates look for in a firm to ensure they keep bringing business and that the lifetime value is high so that it maximizes the efficiency of a partners dept. within a company?

Needless to say conversion is vitally important to affiliates to ensure their users become active traders. This is why we are focused on optimising our user’s journey and we have worked very hard to do so by constantly reducing the time it takes for clients to complete their application, coupled with fast and simple payment channels. Other important factors to affiliates are finding brokers that have an engaging trading platform and tools to keep their users active, a strong brand reputation and a variety of payment methods.

Mr. Anees explained that the company’s new affiliate program is aimed to attract affiliate partners by paying very high CPA rates, whilst offering customized digital marketing solutions to affiliates to support their business needs.

Called ThinkAffiliates, the ethos is to provide essential tools to affiliates to promote ThinKForex’s services by using technologically advanced marketing and reporting tools that provide data and metrics on how affiliates are performing.

The program, according to ThinkForex, has a library of marketing tools which enale affiliates to use multiple channels to promote the firm, covering comparison websites, blogs and social media groups.

Mr. Anees concluded by making a corporate statement with regard to the rationale behind the ThinkAffiliates program

“ThinkForex has always had a strong digital presence and since inception we have worked closely with our partners to gain exposure online, the ThinkAffiliates Programme is an extension of our offering and with high CPA rates, a sophisticated Affiliate Portal, and qualified team members at hand, the program is expected to disrupt the current affiliate marketing industry for the FX/CFD Sector.”


Read this next

Digital Assets

BlackRock digs further into crypto with metaverse ETF

BlackRock, the world’s largest asset manager with almost $10 trillion in AUM, is set to launch a new metaverse ETF to help investors securely monetize on the booming immersive version of the internet.

Digital Assets

Binance wins license in New Zealand as rival Huobi shutters derivatives

Binance, the world’s largest crypto exchange by traded volume, has obtained licenses to operate in New Zealand, even after rival Huobi shutdown derivatives trading last month due to concerns about regulations.

Retail FX

Hong Kong busts perpetrators of ‘ramp and dump’ scam

Hong Kong’s financial watchdog, the Securities and Futures Commission (SFC), has charged thirteen suspects of market manipulation in a joint operation with the local police.

Institutional FX

TradingView integrates market data from German Tradegate exchange

TradingView announced that it ‎has increased data coverage to allow its users to receive information from ‎and get free access to the intra-day and tick data from Tradegate Exchange.

Retail FX

Spotware Systems introduces Custom Push Notifications for cTrader mobile apps

Spotware Systems, a technology provider for the electronic trading industry, is introducing a new push notification feature to alert mobile users of price swings and market fluctuations through their cTrader app.

Market News

The Week Ahead: 30 September from David Madden, Market Analyst at Equiti Group

Sterling dominated the headlines last week, as there were concerns the UK government might struggle to service its debt.

Inside View

How does the quality of signal providers affect your business?

A must-have onboarding process for brokers with investment services like PAMM, MAM, or copy trading


DBS deploys Nasdaq Trade Surveillance

“The confidence that markets and our clients have in DBS as a safe and trusted banking group is anchored on our ability to detect and respond to anomalous activity, which in turn calls for a robust surveillance and prevention infrastructure.”

Industry News

SEC charges Justin Costello and David Ferraro for securities fraud and posing as billionaire veteran

The Securities and Exchange Commission charged Cannabis executive Justin Costello and David Ferraro, an associate of Costello’s, for promoting the stock of several microcap companies on social media without disclosing their own simultaneous stock sales as market prices rose.