Tools for Brokers taps Vahab Hasiri to head MENA business development

abdelaziz Fathi

Tools for Brokers, a software developer for FX brokers, has promoted Vahab Hasiri to lead the firm’s business development across the Middle East and Africa region.

In his new role, he will be responsible for identifying and developing new business opportunities, as well as expanding the company’s presence in the MENA region

After joining Tools for Brokers in 2017 as sales manager, Hasiri has held a variety of business development, consulting and sales positions, most recently as senior sales executive.

The recent promotion comes as many technology providers seek to fill a gap in the region’s market by facilitating access to its services and infrastructure.

With over seven years of experience, Hasiri will be tasked with continuing to innovate brand partnership campaigns and create new opportunities for the company. In this capacity, he is working based out of the company’s headquarter in in Limassol, Cyprus to develop multi-channel marketing solutions that are measurable while leveraging the unique attributes of TFB and its expanding technology offering.

Commenting on his new role, Hasiri said: “I am grateful and delighted for the opportunity that has been given to me by the TFB management team, and I appreciate their trust in me. As the Head of Business Development MENA, my main focus will be on designing and implementing new business development strategies to establish long-term partnerships and to expand TFB’s presence in the Middle East & North Africa region further.”

Tools for Brokers sharpen focus on ‘Trade Processor’

Meanwhile, Ivan Egorov, the Global Head of Sales at Tools for Brokers, added: “Congratulations to Vahab on such a well-deserved promotion. He is one of the hardest working managers in Tools for Brokers, and, since joining the company in 2017, Vahab played a major role in expanding the company’s presence in the Middle East and developed strong relationships with many clients and partners.

Established in 2009, Tools for Brokers provides software solutions to brokerage firms in the foreign exchange and cryptocurrency trading. The company is also a provider of risk management utilities such as a Broker Business Intelligence (BBI), which gives additional instruments for analysis and reporting across MT4/MT5 platforms.

Tools for Brokers announced last week another promotion, having elevated Ivan Egorov to Global Head of Sales as part of the company’s new focus on growing the Trade Processor liquidity bridge and acquiring new market niches.

Tools for Brokers’ flagship product ‘Trade Processor’ combines a liquidity bridge and a market-making order pool for offering the features necessary to manage an entire brokerage business. Brokers can use the product to improve liquidly management while trading forex and cryptocurrencies. It provides connectivity with multiple liquidity providers and options for several sessions with one provider, as well as three levels of access for users and managers of the system.

The system includes a set of rules that allow brokers to transfer orders and symbols between А-book and B-book as needed for particular traders. Further, they reduce or stop their volumes sent to certain liquidity providers and mutually close their opposite positions.

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