Spotware Systems appoints Aris Christoforou as head of marketing
Spotware Systems, a technology provider for the electronic trading industry, has appointed Aris Christoforou in the capacity of head of marketing.
Mr. Christoforou will be tasked with managing the group’s global marketing capabilities based out of Cyprus. His mandate will focus on bolstering the firm’s brand strategy, its product marketing efforts, corporate communications, and digital marketing efforts.
Christoforou describes himself as a data-driven marketing executive with a passion for digital transformation, and he already has previous expertise within the FX industry. He steps into the position with over nine years of additional experience in the marketing space, with the majority of his time being dedicated to SignatureCD. A five year tenure as a marketing manager at the family-owned business took Aris’ career between 2013 and 2019.
Christoforou joined the team behind the CySEC-regulated FX broker AAATrade as a marketing executive back in 2019. Before that, he served in an analogues role with PrimeXM, a provider of FX bridge aggregation and institutional hosting solutions.
Most recently, Christoforou spent nearly 16 months at the CRM software startup he founded under the brand name Nutriapptech.
The new appointment comes shortly after Spotware hired Andreas Masouras as business development manager. He arrived at the company after a short stint with Tools for Brokers, a software developer for FX brokers, where he spent 18 months as a sales manager.
Spotware has recently launched updated versions of its flagship cTrader web platform and mobile application, adding new functionality to join a roster of advanced trading capabilities.
In this version of cTrader web, the company has brought further improvements to the performance optimization which builds on the recently overhauled user interface that was applied in the previous version. Further, cTrader Copy Mobile has finally reached the iOS ecosystem, the company notes, making the sought-after app available not only for our Android, but also our iPhone and iPad users.
These new features securely fall in line with Spotware’s goal of keeping cTrader as one of most trader friendly platforms on the market. The company says that adding such preferences allows their traders to decide exactly how they want the platform to work for them.