Tools for Brokers promotes Lola Negmatova as Global Head of Partnerships

Rick Steves

Tools for Brokers has promoted Lola Negmatova to Global Head of Partnerships as the company sharpens its focus on growing and strengthening the partnership network across all regions.

Lola Negmatova, who joined Tools for Brokers in 2016, has been a Senior Sales Executive in the Cyprus office for the last three years. In that role, her primary focus was on acquiring new clients and strengthening relationships with partners.

Lola Negmatova, Global Head of Partnerships at Tools for Brokers, commented: “I am very delighted and honored to lead the partnership department. This is a great opportunity to showcase my skills in a whole new way. I am excited to have even more meetings and deep conversations with our existing partners and other key market players to figure out how we can best help one another and grow together.”

Tools for Brokers in promotion streak

Prior to the promotion of Lola Negmatova as Global Head of Partnerships, the FX trading software firm moved Ivan Egorov and Vahab Hasiri up the ranks.

Tools for Brokers promoted Ivan Egorov to Global Head of Sales as part of the company’s new focus on growing the Trade Processor liquidity bridge and acquiring new market niches.

The long-serving member of the brokers technology provider has joined the firm in 2016 and has spent the last two years as the Head of Sales at the Cyprus office, where his primary focuses were on growing and training the team, acquiring new clients, and reaching the quarterly and annual sales targets.

In February, T4B promoted Vahab Hasiri as Head of MENA Business Development, where he became responsible for identifying and developing new business opportunities, as well as expanding the company’s presence in the MENA region.

After joining Tools for Brokers in 2017 as sales manager, Hasiri has held a variety of business development, consulting and sales positions, most recently as senior sales executive.

The recent promotion comes as many technology providers seek to fill a gap in the region’s market by facilitating access to its services and infrastructure. With over seven years of experience, Hasiri will be tasked with continuing to innovate brand partnership campaigns and create new opportunities for the company. In this capacity, he is working based out of the company’s headquarter in in Limassol, Cyprus to develop multi-channel marketing solutions that are measurable while leveraging the unique attributes of TFB and its expanding technology offering.

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