TradeStation enables account opening directly from mobile app for Android devices
The move is targeted at newbies who are looking for a way to open a new account with the broker.
Online trading services provider TradeStation continues to enhance its mobile solutions, with the TradeStation application for Android-powered devices being the latest to enjoy some upgrades.
Just a couple of days ago, the solution got equipped with a functionality that is apparently targeted at newbies who are looking for a way to open a new account with TradeStation. They need to look no further, as they can now open an account directly from the app.
The change is barely surprising to those who have been monitoring the latest developments around TradeStation. Back in July last year, when TradeStation announced a range of changes to its corporate image and strategy, the company said it would target a growing clientele, including more millennials and younger traders. John Bartleman, President of TradeStation Group, said the company will be taking the technology into a new direction – with more mobile and web-based offerings to suit this type of clientele.
And in a recent interview with FinanceFeeds, he noted the importance of web in order to expand to a retail audience. That is why the broker added Matrix, trading news and its Trader Concierge to actively push data to customers.
Back to the mobile solutions offered by TradeStation, let’s note that the Android app has made Open Interest available on the Options chain. Probability ITM (in the money), OTM (out of the money), BE (break-even) & Theoretical value are all there too. These enhancements were introduced to the iOS app in late May.
TradeStation’s newly updated symbol search tool has also become available to users of TradeStation apps for iOS and Android gadgets. The tool now incorporates volume into the search results, which will help users quickly identify the most active stocks directly from their search. It is also more predictive and will make life easier when traders are looking for their favorite company ticker.