Vantage launches #tradesmarter campaign directed at millennials and Gen Z
“More often than not, people feel that trading is a complicated task and thus refrain from entering the market. Vantage aims to cut out the cliche through free educational materials and by providing award-winning customer service at each and every step of order placement, making trading more streamlined for traders of all experience levels.”
Vantage has launched its first-ever digital branding campaign aimed at building awareness amongst its existing target audience on the ease of trading using Vantage’s specialised application which provides a one-stop solution for all trading needs.
The multi-asset brokerage firm is also leveraging the campaign, named #tradesmarter, to expand its customer base by tapping into the market of millennials and Gen Z. The campaign will be made live on the social media platforms of Vantage on Facebook, Instagram, YouTube, and LinkedIn.
“Imperative for people to explore additional roadways for trading”
Marc Despallieres, Chief Strategy and Trading Officer at Vantage, said: “Keeping in view the current economic outlook, it has become imperative for people to explore additional roadways for trading. More often than not, people feel that trading is a complicated task and thus refrain from entering the market. Vantage aims to cut out the cliche through free educational materials and by providing award-winning customer service at each and every step of order placement, making trading more streamlined for traders of all experience levels. At Vantage, we hope to help you ‘tradesmarter’.”
Vantage aims to help its users gain an edge through its innovative mobile application. The Vantage app allows traders to trade on multiple financial assets such as stocks, bonds, ETFs, and commodities on the global markets through derivatives. The Vantage app also offers practical features such as analytics tools, live pricing, and free educational materials to help traders of all levels navigate the complex world of trading.
With more than a decade of experience in the trading industry, Vantage is committed to offering a trusted trading ecosystem which provides its users with a wide array of trading instruments along with exclusive educational materials specially catered to meet the demands of new-age traders.
Available through its mobile trading app, Vantage App, and a user-friendly trading platform, the broker’s offering includes a wide range of CFDs on Forex, Commodities, Indices, Shares, ETFs, and Bonds. Vantage has been around for over 13 years and is spread across 30 global offices.
Vantage hires Tal Dar as VP of Institutional Sales
In the meantime, for its institutional brokerage arm, Vantage appointed Tal Dar as VP of Institutional Sales to support the growth of Vantage Connect, in the UK.
Vantage Connect was launched in November 2022 in a move that came as part of a wider strategic push to expand the institutional side of their business in response to growing demand for bespoke trading solutions.
The institutional arm of Vantage is authorized by the UK’s financial watchdog and allows institutional clients to manage volatility and leverage a liquidity pool to buy and sell complex assets.
