ViewTrade empowers Taiwan broker Fubon to launch US fractional trading

Rick Steves

Taiwan-based brokerage Fubon has selected ViewTrade to launch access to U.S. markets for retail accounts of all sizes as well as the ability to buy fractional shares.

Fubon is looking to address the growing demand from Taiwan citizens and residents for the US equities market and enhance the offering with fractional capabilities in order to make stock trading accessible to everyone.

With its ability to facilitate dollar-cost averaging, Fractional trading is an important component provided by ViewTrade in the Asia market.

Fractional trading for retail investors

Andy Liao, Business Development – Asia at ViewTrade, said: “We are thrilled to be working with Fubon and providing their customers with this new financial opportunity. Fractional trading via an omnibus account has made it possible to relieve the burden on retail investors to meet whole-share minimums. With fractional share trading, younger, newer investors can get an earlier start participating in the markets by investing.”

Jiemin Wang, Head of Global Equities Product Team at Fubon, commented: “Fractional trading allows us to provide investors, with small investment amounts, the opportunity to invest in high-priced stocks, which was once a pain point that we were unable to solve. Now, they can enjoy being the shareholder of Amazon, Google, Berkshire Hathaway, Tesla, Costco, etc.”.

ViewTrade helps brokers launch trading platforms and apps

ViewTrade is a B2B-focused firm that empowers startups, banks, brokers, and RIAs, to quickly launch or enhance a retail trading platform or app.

With two decades of experience, ViewTrade serves clients in more than 20 countries across five continents, representing millions of individual investors.

ViewTrade Holding Corporation has recently partnered with Seminario, the largest retail broker-dealer in Peru, to offer its clients affordable execution and the ability to invest in US shares.

According to a press release from ViewTrade, the New Jersey-based firm is providing Seminario with a full set of fintech services, allowing the business to provide US equity products to its growing customer base in Peru.

These include instruments traded at NASDAQ and the New York Stock Exchange, offering over 4,000 assets and indexes from companies such as Apple, Alibaba, Google, the S&P 500 index, and many more.

Under this collaboration deal, ViewTrade will serve as an executing broker for US stock trades and also offers Seminario’s clients an affordable gateway to invest in fractional shares.

This enables Seminario investors to build portfolios of US stocks, ETFs, and ADRs. The fractional trading feature also eliminates the barriers that many investors face when trying to invest in a diversified portfolio of U.S. listed securities.

In addition, the partnership leverages Seminario’s experience in South America markets and ViewTrade technology and clearing capabilities to enable retail investors to open a live trading account, transfer funds at lower costs, and manage their investments under a complete, digital platform.

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