Wirex appoints Jenny Kong as Head of Marketing in boost to female workforce

Karthik Subramanian

Wirex, one of the leading payment providers in the world, has appointed Jenny Kong as the Global Head of Marketing.

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She will be managing the team from New Zealand. Ms. Jenny has been with Wirex for 3 years now and her appointment as the Marketing head shows the flexibility that Wirex allows within its company as she will be managing an international all-female team while being based in APAC.

Supporting Wirex’s goal to recognise and encourage female talent within the crypto industry and promote from within, Chief Marketing Officer, Martin Best, commented on the decision:

“Wirex makes all currencies equal – and we have the same approach to our team. We choose the best talent to lead us forwards. Having supported Wirex’s aggressive global growth over three years, Jenny’s promotion reflects our approach. Since COVID-19, the company has fully embraced working from home, and as such, it’s great to have Jenny managing a truly international team whilst operating from New Zealand.”

Ms. Jenny has been instrumental in helping to build Wirex as a global brand though its core continues to remain as crypto. Started in 2014, the company now has over 3.5 million customers in 130 countries who use its centralised mobile app to store and transact in multiple currencies all around the globe.

Discussing her excitement in taking on this responsibility, Jenny Kong, said: “Having entered the Wirex Marketing team in 2018, I was one of only a handful of women. I’m incredibly thrilled that in three years, over half the team members are female and we’ve almost tripled in size. This growth in representation has been amazing to be a part of, but we’re far from being done. With our mission to make crypto accessible to all, appealing to ‘all’ requires experiences and backgrounds from all walks of life. This needs to be reflected internally, fostering diversity at every level.”

Wirex has offices in London, Singapore, Kyiv and many other cities around the world as it plans on rapid global expansion and Ms. Jenny would be expected to coordinate her marketing effort across all these offices. From crypto, the company has expanded its reach to several other currencies as it ensures that digital payments reach as many people as possible. The company has also been developing its product line over the years and it would hope that the combination of product push and marketing push would help it to grow its business in the coming years.

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