Wirex appoints Jenny Kong as Head of Marketing in boost to female workforce

Karthik Subramanian

Wirex, one of the leading payment providers in the world, has appointed Jenny Kong as the Global Head of Marketing.

Turkey payments system TROY is live

She will be managing the team from New Zealand. Ms. Jenny has been with Wirex for 3 years now and her appointment as the Marketing head shows the flexibility that Wirex allows within its company as she will be managing an international all-female team while being based in APAC.

Supporting Wirex’s goal to recognise and encourage female talent within the crypto industry and promote from within, Chief Marketing Officer, Martin Best, commented on the decision:

“Wirex makes all currencies equal – and we have the same approach to our team. We choose the best talent to lead us forwards. Having supported Wirex’s aggressive global growth over three years, Jenny’s promotion reflects our approach. Since COVID-19, the company has fully embraced working from home, and as such, it’s great to have Jenny managing a truly international team whilst operating from New Zealand.”

Ms. Jenny has been instrumental in helping to build Wirex as a global brand though its core continues to remain as crypto. Started in 2014, the company now has over 3.5 million customers in 130 countries who use its centralised mobile app to store and transact in multiple currencies all around the globe.

Discussing her excitement in taking on this responsibility, Jenny Kong, said: “Having entered the Wirex Marketing team in 2018, I was one of only a handful of women. I’m incredibly thrilled that in three years, over half the team members are female and we’ve almost tripled in size. This growth in representation has been amazing to be a part of, but we’re far from being done. With our mission to make crypto accessible to all, appealing to ‘all’ requires experiences and backgrounds from all walks of life. This needs to be reflected internally, fostering diversity at every level.”

Wirex has offices in London, Singapore, Kyiv and many other cities around the world as it plans on rapid global expansion and Ms. Jenny would be expected to coordinate her marketing effort across all these offices. From crypto, the company has expanded its reach to several other currencies as it ensures that digital payments reach as many people as possible. The company has also been developing its product line over the years and it would hope that the combination of product push and marketing push would help it to grow its business in the coming years.

Read this next

Executive Moves

Solid hires FX industry veteran Darren Barker for multi-bank ECN’s business development

His curriculum vitae includes former roles at Cantor Fitzgerald, Sucden Financial, R.J. O’Brien, Jefferies, Natixis, Unicredit, J.P. Morgan, Raiffeisen, RBS International, UBS, Deutsche Bank, and Citi. 

Inside View

Mihails Safro, xpate CEO: Tips sellers need to know to overcome compliance obstacles

The unprecedented growth of e-commerce changed shopping dramatically last year. Many sellers suddenly faced a rapidly growing number of customers who had to stay home during the lockdown. When some clients adopted Netflix and Spotify as part of a daily routine, others ventured into online business. Robinhood alone saw a whopping 6 million rise in user numbers in 2 months. 

Institutional FX

BMLL delivers Level 3 data to Kepler Cheuvreux for order book analytics and algo performance

The solution covers more than 6.5 years of harmonised historical data from 65 venues and combines it with easy to use APIs and analytics libraries in a secure cloud environment. 

Digital Assets

Crypto Is An Invaluable Tool In The Fight Against Financial Oppression  

Crypto has proven itself to be much more than just a hot investment. Indeed, some say it’s poised to play a critical role in the future of finance

Executive Moves

Parameta appoints Head of Benchmark and Indices with a focus on ESG and rates

The firm said building out its benchmarks & indices offering will now be a core priority, with a particular focus on the ESG and rates space.

Digital Assets

WunderTrading brings automated crypto trading to United States

“Among developed countries, Americans are the heaviest users of cryptocurrencies, with 13% having invested in cryptocurrencies over the past year.”

Retail FX

ACY Securities sponsors child safety and family welfare charity Barnardos Australia

Sponsoring Barnardos will give ACY Securities and its employees an opportunity to do volunteer work through different outreach programs.

Digital Assets, Institutional FX

StoneX executes cash-settled BTC/USD swap for DriveWealth’s UK subsidiary

“Cash-settled swaps allow our clients to access the market movement of underlying digital assets without taking physical custody.”

Opinion

Driving competitive advantage from FX TCA to LPA – what’s it all about? 

Benjamin Disraeli once said, “as a general rule, the most successful man in life is the man who has the best information.” This line has never been more significant than in today’s data-fuelled financial markets, where detailed analysis of information can provide that all-important competitive edge – not just for now, but in the future.

<