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HomeExecutive appoints Shadi Salloum as Director of MENA region
- Advertisment - appoints Shadi Salloum as Director of MENA region has announced the appointment of industry veteran Shadi Salloum as the new Regional Director for the Middle East and North Africa (MENA) region.

Shadi Salloum’s main responsibilities will include leading a growing team and ensuring the smooth running of the firm’s MENA operations as he reports to Wael Hammad, the Chief Commercial Officer of XS Group.

As the new Regional Director at Shadi Salloum will ensure the firm’s retail and institutional clients, as well as the local team, have all the resources required to be as successful as possible when it comes to reaching and exceeding their individual goals and objectives.

Shadi Salloum joins based in Dubai after nearly three years at Exness as Senior Key Account Manager and then Country Manager. Previous roles include Sales Manager at Equiti Group, AxiTrader, and Alpari. broadening customer base in the Middle East

Wael Hammad, Chief Commercial Officer (CCO) at, said: “We are delighted to introduce Shadi Salloum as our latest addition to the team, assuming the role of Regional Director for the MENA region. Shadi brings with him a wealth of knowledge and a genuine enthusiasm for working with the complexities of the financial markets. His presence will prove invaluable as we strive to broaden our customer base in the Middle East. With his extensive industry background and profound understanding of financial markets, I have full assurance that his inclusion
in our group will offer new outlooks and propel our achievements within the industry to new heights.”

Shadi Salloum, Regional Director (MENA) at, added: “I am filled with anticipation as I prepare to embark on a new venture with, a dynamic and forward-thinking brokerage. As the new Regional Director for the MENA region, I am enthusiastic about contributing my knowledge and experience to propel the company’s achievements in the field of online trading. Collaborating with my new team members, I aim to utilize my abilities to assist in their mission to support retail and institutional traders in making informed investment choices amidst a constantly evolving market environment. This marks the beginning of a new chapter, and I am eagerly awaiting what lies ahead.” offers traders, institutional investors, and brokers worldwide access to deep institutional liquidity and advanced trading technology, combined with an efficient user experience, high-quality relationship management and excellent customer support.


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