Zonda snatches CMO from TigerWit and launches crypto platform in Italy

Rick Steves

Zonda has announced the launch of its regulatory compliant cryptocurrency platform in the Italian market to offer local residents the ability to invest in over 60 different cryptocurrencies within a single account. The platform, which caters to both professional traders and beginners alike, has been previously focused on Central and Eastern Europe jurisdictions and has now […]

Zonda has announced the launch of its regulatory compliant cryptocurrency platform in the Italian market to offer local residents the ability to invest in over 60 different cryptocurrencies within a single account.

The platform, which caters to both professional traders and beginners alike, has been previously focused on Central and Eastern Europe jurisdictions and has now set sights on global growth.

The firm has received the nod from Canadian and Estonian regulators for expansion across America and the EU. Today’s announcement marks a new era for the brand as it launches into Western Europe.

Barnabas Goh will open Switzerland and UK to Zonda

Zonda has also appointed Barnabas Goh as Chief Marketing Officer, who takes responsibility for the global brand as it transitions from being a leading European exchange to becoming a global full service regulated crypto platform.

Barnabas Goh joins Zonda from TigerWit Group where he was Global Head of Marketing as the firm launched a blockchain powered trading platform internationally. He successfully grew TigerWit’s UK trading brokerage to establish multiple offices across the globe and helped raised the company’s annual client acquisition, marketing ROI, and retail profit margin by over 900%.

Having played marketing and business development roles in some of the world’s leading asset management companies, the new Zonda CMO has worked with a UK decentralised financial exchange and co-wrote, published and marketed the critically acclaimed book “Simply Invest”.

The Chief Marketing Officer will help Zonda transform into a full suite fintech crypto platform, head all mergers and acquisitions for the business, and launch the brand into a number of other new markets, including Switzerland, and the UK, before looking to the Americas.

Barnabas Goh, Chief Marketing Officer at Zonda, said: “Our mission at Zonda is to create a safe, simple yet sophisticated investment experience for traders and investors around the world. This ambition has made us one of Europe’s largest digital asset exchanges, and also the most regulated crypto platform on earth, as we continually forge a better trading environment for our million plus clients.

“Our existing regulatory oversight grants us licenses to operate securely in all EU countries and Canada. With Swiss and UK licenses currently in our sights, we plan to bring our services to the rest of Europe by the end of this year. Ultimately, I believe great marketing is not focused on selling a product, but founded on creating and communicating value for clients, with trust through security being the very cornerstone of value that the Zonda solution is built upon.

“Few companies possess the creativity, culture, community, capabilities and courage to traverse the path Zonda has embarked upon, and I’m excited to be leading the charge for such a pivotal moment in its journey. Italy represents the first step of many we will be taking this year to bring the Zonda offering to new audiences globally as we concurrently enhance our expanding product suite to better service our existing clientele. My vision is to grow organisations that are dedicated to determine, design and deliver a better path for investors in the ever evolving world of finance. I’m very pleased to be in a company that analogously pursues this vision relentlessly.”

Przemysław Kral, CEO of Zonda, said: “Over the past eight years, Zonda has grown to become Eastern and Central Europe’s largest and most regulated crypto exchange, with over a million active users engaging with our products every day. We’re proud of our achievements, but our ambition is much grander, with Barnabas’ leadership ethos & experience being exactly what we need during this critical moment in our history. Barnabas is a senior global business leader with a proven track record of scaling global businesses and international teams across both the traditional investment sector and the decentralized finance and tech industry. We are thrilled to have him on board and this marks the first of many advances he will lead Zonda in across Europe, before striding further afield later this year.”

It was in November 2021 that BitBay announced the rebranding to Zonda, including a name and logo change and appointed Przemysław Kral as Chief Executive Officer. Kamil Sikorski is the Chief Growth Officer, David Sendecki is the CCO, and Jakob Lundqvist is Chief Technology Officer (CTO). The Polish-based crypto exchange already serves more than one million customers.

Zonda plans to launch a proprietary Zonda Token, a new bespoke trading platform, an advanced mobile app, new crypto investment options including staking and yield farming, fan token offerings and a revamped crypto payments solution.

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