Zumo hires James Chadwick and Jeff Carvalho ahead of Web 3.0 and NFTs
“As crypto, DeFi and NFTs increasingly capture hearts and minds, they will help us to provide the products that will enable people crying out for a fairer economy to regain control over their financial futures.”
Zumo has appointed two heavyweight advisors, James Chadwick and Jeff Carvalho, as the cryptocurrency wallet provider prepares to launch a range of new products and services, including secure access to NFT marketplaces.
James Chadwick was previously CEO in Singapore for media investment company GroupM and led Facebook’s international marketing team between 2012 and 2019. He has been hired as a strategic advisor to the Zumo board.
Jeff Carvalho has more than 20 years’ experience as a speaker and commentator and is the co-Founder of popular online streetwear and lifestyle magazine Highsnobiety and new Web 3.0 tech project Burrata. He will advise Zumo on brand placement with a focus on storytelling, strategy and product development.
Zumo taps marketing and branding experts in Gen Z
“People want security and low costs, but most of all they want it to be easy and fun when they buy, sell, store, send and spend digital currencies. For the first time in history, managing money is about to become enjoyable, and Zumo really gets this. I’m looking forward to helping the team develop its product roadmap and explore new areas, such as the NFTs that are shaping the ownership economy”, said James Chadwick.
“I’m delighted to work with Zumo as it explores its next steps in this incredibly exciting space. To interact with, and reap the true reward of all the technology Web 3.0 is going to bring, we’re all going to need a wallet, a product and underpinning infrastructure that works instantly and seamlessly. That’s why I’m excited to see what Zumo is doing to provide users, whoever they might be, with accessible, easy-to-use tech that doesn’t get in the way and delivers on the promise to bring the benefits of blockchain to everyone, everywhere”, said Jeff Carvalho.
Zumo is a UK-based cryptocurrency wallet whose customer base has grown 25% month-on-month since the platform launched in August 2020.
Nearly half of its users are from Gen Z (18-24) as young people look for viable alternatives to the creaking incumbent financial system. According to research from CyberCrew, 9.8 million Brits owned cryptocurrency in 2021.
Nick Jones, Co-Founder and CEO, Zumo, added: “We’re passionate about creating smart money solutions for everyone, and therefore thrilled to have James and Jeff on board to explore the possibilities on offer in Web 3.0. As crypto, DeFi and NFTs increasingly capture hearts and minds, they will help us to provide the products that will enable people crying out for a fairer economy to regain control over their financial futures.”