In a joint effort we came up with a competition where everyone together tries to make a profit of EUR 100,000 and if the goal is reached, everyone benefits through either a trip to Beijing, free premium education or the profit itself that has been made, but the core idea is to help each other” – Sebastian Kuhnert, CEO, Tradimo.
Innovative and ultra-modern methods of engaging retail FX traders and providing educational services are indeed the order of the day, and in this highly competitive industry sector, with many FX brokerages offering similar services and vying for business with attractive terms, unique value propositions are vital.
Ancillary service providers and technology developers that provide solutions to brokerages in order to engage and further educate an already highly educated base of retail traders are having to remain fresh and exciting.
In this vein, Tradimo has taken the step of onboarding women’s world chess champion Hou Yifan as its brand ambassador.
Today, FinanceFeeds spoke to Tradimo CEO Sebastian Kuhnert, himself an urbane Millennial, in order to take a closer look at how a master of one of the world’s oldest strategic games can represent the forefront of modernity in a digital world.
“Basically we have a successful track record in helping smart and ambitious people take money into their own hands, starting with the target group of professional poker players when we launched tradimo, then moving on to e-sports where we sponsored the number one Starcraft player in Europe, Grubby, and now in the world of chess where Hou Yifan was the ultimate fit for us” Mr. Kuhnert explained to FinanceFeeds.
Mr Kuhnert further explained “She is a strong, yet incredibly humble and open-minded woman who inspires millions of people around the globe and in China. China plays a special role for us at Tradimo since we anticipate more and more growth in China as people’s interest there in longer-term investing as well as forex trading increases.”
On Monday, Mr. Kuhnert had stated “Hou Yifan is the type of person that would not team up with a brand that she does not feel strongly about. I therefore met her in person on her most recent trip to Europe, in Madrid, to show her what Tradimo stands for: High quality, open financial education for everyone who wants to take their financial destiny into their own hands.
“In the exclusive 41 minute interview I conducted with her, it becomes very clear how aligned she and I were in our views of how much financial education is lacking in the school and university systems around the globe, be it China, the U.S. or Europe” – Sebastian Kuhnert, CEO, Tradimo
“With regards to the campaign itself, we wanted to try something different” enthused Mr. Kuhnert.
“Normally, trading competitions are based on competing with each other, but learning is rather something that is done together. So we wanted something that combines the idea of competing with the idea of a joint effort and came up with a competition where everyone together tries to make a profit of EUR 100,000 and if the goal is reached, everyone benefits through either a trip to Beijing, free premium education or the profit itself that has been made, but the core idea is to help each other” – Sebastian Kuhnert, CEO, Tradimo
In conclusion, Mr. Kuhnert said “Therefore two thirds of the spots in our trading bootcamp in Beijing and dinner with Hou Yifan will be given to top friend referrers during the campaign and one third to those that contributed the highest amount of profit to the goal of EUR 100,000.”#sebastian kuhnert, #tradimo