ABN AMRO names Jorissa Neutelings as Chief Digital Officer to further innovation

Rick Steves

“Jorissa has an acute insight into clients’ needs and can convey technological challenges in plain language, dynamically and with a healthy dose of humor.”

ABN AMRO has appointed Jorissa Neutelings as its new Chief Digital Officer, replacing Frank Verkerk, who had been in charge of the bank’s digital activities since January 2019.

Experienced in innovation, digitalization, and business development, she will focus on further implementing the bank’s strategy of being a personal bank in the digital age.

Happy digital experiences

Prior to joining ABN AMRO, Jorissa Neutelings headed digital innovation & IT activities at energy company Vattenfall for more than five years. Now, she will lead the Dutch bank’s efforts to use digital services and data to get closer to its clients.

She will leverage her former role as an entrepreneur to figure out how to create happy digital experiences and increase customer engagement as the bank wants to be there for clients at key moments in their lives.

Jorissa Neutelings, Chief Digital Officer at ABN AMRO, said: “I use courage, creativity and non-conformism to move things forward and am very excited about getting down to work with my new team to make ABN AMRO a personal bank in the digital age. Our goal is to have clients experience that we give them personal service precisely because it is digital, and to show them that digital banking can feel up close and personal.”
Vision

Frans van der Horst, CEO of Personal & Business Banking at ABN AMRO, commented: “Jorissa has an acute insight into clients’ needs and can convey technological challenges in plain language, dynamically and with a healthy dose of humor. A natural builder of bridges, she is the ideal person to help take our ‘one bank’ efforts a step forward.” Ms Neutelings joined the management teams of Retail Banking and Commercial Banking on 1 December 2021. She is now a member of the Personal & Business Banking management team, which started up under the new Executive Board on 1 January 2022.

ABN AMRO brings fractional investing to Europe

As part of its innovative streak, ABN AMRO Clearing has built a new infrastructure for brokers to allow fractional investing by their end clients as this novel method – investing in part of a share, instead of needing to buy a full share – gains prominence within the trading industry.

Dutch neobroker BUX, which has announced the addition of fractional trading capabilities on its platform earlier this month, is ABN AMRO Clearing’s first client to start using this new feature.

The new infrastructure has been an immediate hit, and BUX’s clients have already made over ten thousand fractional investments during the first nine days of the new feature being available on BUX Zero, according to the official statement.

Fractional investing is hugely popular in the United States, the jurisdiction that saw the rise of this novel method with DriveWealth being probably the largest provider of this infrastructure.

A few European brokers have already joined the phenomenon and selected a US-based vendor in order to add the technology, but the legal and supervisory hurdles that this involves has led ABN AMRO Clearing to develop its own infrastructure to offer in Europe.

ABN AMRO Clearing’s fractional investing offering covers US equities for now, but the new service will soon make fractional trade possible in European shares too.

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