Advanced Markets’ marketing manager quits amid exec exodus
Advanced Markets Group (AMG) is losing its global marketing manager Lynn Zhou, who parted ways with the liquidity and PoP service provider as part of a broader organizational reshuffling.
The news could throw some cold water on predication for AMG’s business in the US as Lynn is the second executive to leave Boston office in less than two months.
Ms. Zhou confirmed her departure to FinanceFeeds and provided a few details about her next destination. She lands at Compt, an employee stipends platform operating out of Boston, Massachusetts.
“Working with Natallia Hunik – the former CRO of Advanced Markets Group and one of the most iconic personalities within the FX space, and the global marketing and sales team that she built, has been a truly rewarding experience. I’ve learned so much from her and shared tons of success and happiness with her and the team. I wish the team and company continued success and I am looking forward to beginning an exciting new chapter in my career with this amazing company: Compt,” Lynn told FinanceFeeds.
Ms. Zhou left Advanced Markets after more than two years in the position, having originally joined the firm back in November 2019. There, she was responsible for digital marketing campaigns and also led the corporate consulting and Chinese markets outreach project.
Lynn’s departure comes a few weeks after Natallia Hunik left Advanced Markets, ending a lengthy tenure and multiple roles with the liquidity provider. The 13-year FX veteran joined the enterprise risk management solutions provider CubeLogic as Chief Revenue Officer.
Natallia was one of the longest serving at Advanced Markets, having joined the group in Boston office back in 2015. She was originally appointed as Global Head of Sales, in charge of promoting Advanced Markets’ liquidity, technology and credit solutions to banks and brokers globally. This paved the way for a promotion to the group’s Chief Revenue Officer in 2019, a position she held up until her eventual departure.
Advanced Markets fires up brand overhaul
Advanced Markets announced in November a brand refresh including a new visual identity, redesigned logo and website, and refined mission statement. The refresh comes as the company continues expanding its portfolio of trading products and supports its global expansion strategy.
Earlier in May, the company has welcomed two new investors, Forexify and Corbel, to join existing shareholders Macquarie Group and GFI Group LLC. The latter firms have reduced their stakes, citing their desire to accommodate new investors for the next phase of Advanced Markets’ growth.
Advanced Markets’ institutional business operates a 100 percent STP/agency model based on its FCA and AFSL licenses. The company’s STP platform enables FX market participants to trade on prices streamed by more than ten FX banks in an anonymous market structure.