After 8 years and 2.5 million km of pedal power, Saxo Bank waves goodbye to cycling sponsorship
Saxo Bank enjoys a reputation as not only a proponent of cutting edge trading technology, but also of cutting edge performance in motor sport and cycle racing. Today, however, the company has announced that the end of this year will mark the end of an era for the partnership between Saxo Bank and the Tinkoff-Saxo […]
Saxo Bank enjoys a reputation as not only a proponent of cutting edge trading technology, but also of cutting edge performance in motor sport and cycle racing.
Today, however, the company has announced that the end of this year will mark the end of an era for the partnership between Saxo Bank and the Tinkoff-Saxo professional cycling team, as it will not be renewing for the next season.
If racking up the miles at high speed is as exciting as trading on the company’s new SaxoTraderGo platform, some interesting statistics from the firm’s 8 years as sponsor of the Tinkoff-Saxo cycling team are worthy of observation.
During the past 8 years, cycling sponsorship has helped Saxo Bank grow its business in 26 different countries, with the cyclists having raced in 28 countries across 5 continents.
The company considers cycling to have established its name in various regions internationally, with milestones such as 5 Grand Tour victories, and five Monument Race wins behind it.
In terms of individual stages, Team Tinkoff-Saxo can credit itself with 27 Grand Tour Stage wins, and a total of 2.5 million kilometers having been covered by pedal power over the last 8 years.
Lars Seier Christensen and Kim Fournais, co-CEOs and co-Founders, Saxo Bank today stated:
“It has been a privilege working with the team over the past eight seasons and we are extremely proud of the numerous successes we have achieved together during this time. We would like to thank both the current team as well as the heroes from the past, from Bjarne Riis over Alberto Contador, Peter Sagan, the Schleck Brothers, Fabian Cancellara, Carlos Sastre to Matti Breschel, Chris Anker Sørensen and all the other riders whose passion and integrity have boosted the teams and our own brand as a sponsor both in Denmark as well as globally”
“We would especially like to thank Oleg Tinkov, the team’s current owner, and the management of Team Tinkoff-Saxo for the partnership. We look forward to finishing the season in style together as cycling will always have a special place in our hearts and we wish the team continued success”.
