After AC Milan, CFI Financial sponsors Paris Saint-Germain until 2026

abdelaziz Fathi

Paris Saint-Germain is taking a move deeper into the online trading space with a new sponsorship deal with MENA-focused brokerage firm CFI Financial Group. From the locker room to the world-famous stadiums, CFI will have meaningful visibility in front of Paris Saint-Germain’s global fan base and social media followers.

The lucrative multiyear sponsorship, which extends until June 2026, will see CFI Financial become the French football club’s official trading partner.

The deal comes as Paris Saint-Germain is working hard to boost its merchandising revenues in order to better cope with UEFA’s Financial Fair Play Regulations. However, the specific financial terms behind the partnership have not been disclosed.

Throughout the three-season partnership, the Dubai-based broker will gain visibility through its association with Paris Saint-Germain. This includes branding opportunities like having its name featured on the LED Overlay within the international feed in key territories. Additionally, CFI will have direct access to the massive fan base of Paris Saint-Germain on social media.

Hisham Mansour, Founder and Managing Director of CFI Financial Group, commented: “We are incredibly excited to launch our partnership with Paris Saint-Germain, a top football club synonymous with passion and its own unique and prestigious brand identity. This venture represents a harmonious alignment of values, reinforcing our dedication to standing out as MENA’s leading broker, offering unmatched trading services and optimal conditions. We are excited for the journey ahead, aiming to create a lasting legacy through this well-matched partnership with PSG.”

Marc Armstrong, Chief Revenue Officer of Paris Saint-Germain, added: “We are delighted to welcome CFI as one of our exclusive international partners. We share the same ambitions to offer our respective fans and clients increasingly unique and innovative experiences.”

This partnership builds on CFI’s recent sponsorship of Italian giant AC Milan as their new official online trading partner. In November, AC Milan established a new office in Dubai as part of their strategic plan for international expansion in the region. As part of their global presence, CFI has entered into an initial one-year contract to feature prominently on the front of the team’s shirts for the upcoming 2023-24 season.

CFI Financial, a rival to Middle-East focused brokers like ATFX and ADSS, said earlier that the number of new accounts grew by two thirds during 2023. As a result, the company’s active accounts swelled by 157 percent so far, even as the trading frenzy that gripped markets in 2022 looks to have run out of steam elsewhere.

We reported on CFI Financial back in December when it incorporated artificial intelligence (AI) into its service offerings. The company introduced an AI Trading Assistant in its app’s Beta version, designed to help traders manage risks, control emotions, and access simplified information.

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