Broadridge opens new office in Singapore as firm doubles down in Asia Pacific

Rick Steves

Broadridge Financial Solutions has announced the opening of a new office in Singapore for its APAC headquarters in order to support financial services clients across the region.

The firm shared that the new office, located in Singapore’s Central Business District (CBD) at 30 Raffles Place, facilitates flexible working and the enhancement of employee well-being as the fintech brings together dedicated teams from product development, implementation and support, research insights, sales, marketing and finance.

The move paves the way for further growth in headcount, investment, and solution offerings, the announcement added.

Capturing emerging opportunities present across APAC

Samir Pandiri, President of Broadridge International, said: “To better serve clients in Asia on their digital transformation journeys and enable them to simplify their technology stacks to address cost pressures, inefficiencies and legacy systems Broadridge is investing heavily in the region to support our growing client base. To help clients respond quickly to market changes and leverage new technology to drive efficiencies we expanded our bench of senior leaders based in Singapore, as well as taking steps to quickly build on the operational and technological synergies presented from our acquisition of Itiviti.”

Ian Strudwick, Managing Director and Head of APAC at Broadridge, commented: “We believe Singapore offers the perfect base to capture emerging opportunities present across the APAC region. We are witnessing more financial institutions pivot their focus meaningfully toward this region of the world to participate in the rapid expansion of the financial services industry. Our team is excited to continue our journey of growth and supporting our clients, industry partners and associations far into the future.

Broadridge’s platforms underpin the daily trading of more than U.S. $9 trillion in equities, fixed income, and other securities globally.

Broadridge helps Blue Ocean offer after-market access

As part of its doubling down on the Asia Pacific region, Broadridge is supporting Blue Ocean ATS (BOATS), an alternative trading system focused on global afterhours trading.

The partnership will allow BOATS to integrate its NYFIX order-routing network in order to offer clients untapped, after-market access to US equities. The move is expected to improve service to banks and broker-dealers in North America and APAC regions on the NYFIX network around the clock.

Broadridge’s VeriFIX solution will allow Blue Ocean to simulate FIX order flow in a non-production environment, and Broadridge’s FIX Conductor will help Blue Ocean onboard new clients not on NYFIX. According to the announcement, Blue Ocean will also reap additional client connectivity to manage client order flow through Broadridge’s managed FIX client connectivity layer.

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