California beckons for CMC Markets exec Hannah Ward as her start-up SNOFUR goes live

Since graduating from London’s prestigious Kings College with a degree in Classics, Latin and Ancient Greek in 2010, Hannah Ward has spent three years at British spread betting and CFD company CMC Markets, however this month, a completely new break marks her career. Ms. Ward, who left CMC Markets in October 2013 has founded a […]

Since graduating from London’s prestigious Kings College with a degree in Classics, Latin and Ancient Greek in 2010, Hannah Ward has spent three years at British spread betting and CFD company CMC Markets, however this month, a completely new break marks her career.

Ms. Ward, who left CMC Markets in October 2013 has founded a new company in San Francisco, California, whose raison d’etre is a polar opposite to the FX industry.

snofur

The new company, which was launched last week under the name of SNOFUR, is a retail and consumer merchandise firm that sells clothing for outdoor winter activities, especially skiing.

Whilst FX traders can catch a cold if they forget to set their stop loss, it seems that Ms. Ward is well aware that those engaging in outdoor pursuits can also catch a cold if they forget to don their hat, gloves and jackets.

With an emphasis on style, SNOFUR’s products are clearly aimed at those wishing to cut a dash on the slopes, which is not surprising considering Ms. Ward’s experience in brand positioning and understanding how to attract customers in a crowded marketplace.

London’s spread betting and CFD industry is unique in the respect that it is very London-centric not only in terms of companies competing for business from retail customers, but also in terms of the location of client base, which is also predominently located in Britain which is where CFD and spread betting platforms are the norm compared to spot FX everywhere else globally.

At CMC Markets, Ms Ward began her tenure as Customer Management Executive in August 2010, before progressing to become Business Operations Analyst in June 2011.

From September 2011 until February 2012, Ms. Ward was Community Manager, before moving up to become Customer Quality Assurance Manager in February 2012. She concluded her tenure in October 2013, by which time she had become Brand Campaign Manager.

Indeed, it’ll take something more powerful than Japanese candlesticks to melt through the snow that Ms. Ward’s new product range has been designed to weather!

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