appoints Paul Turner as Executive Director, UAE & MENA region

Rick Steves

“I eagerly anticipate collaborating with a team of highly skilled professionals, whose numbers are expanding consistently, to further enhance the firm’s already remarkable accomplishments in the realm of multi-asset trading and FinTech. My objective will be to propel Capex to new and unparalleled levels of achievement.” has announced the appointment of Paul Turner as the new Executive Director – UAE & MENA Region of the global, multi-asset FinTech provider.

Paul Turner has more than a decade of experience in the financial services industry. Over the past decade, he has held roles including Global Head of Operations, Head of Client Reporting/Transitions and Client Service Delivery & Operations Director.

He joins from ADSS, where he was Global Head of Operations, based in the United Arab Emirates. Prior to that, he was Client Service Delivery & Operations Director at IQ-EQ and Head Of Operations/Middle Office at Stratton Street Capital. is a global multi-licensed broker operated by Key Way Group, an entity regulated by the Abu Dhabi Global Market (ADGM) authority.

The multi-asset brokerage is further regulated by the Cyprus Securities and Exchange Commission (CySEC), the Financial Sector Conduct Authority (FSCA) and the Seychelles Financial Services Authority (FSA).

Paul Turner to help to generate revenue across the Middle East and Africa at

In his new role, Paul Turner will spearhead Capex’s endeavors in the UAE and MENA Region to generate revenue across the Middle East and Africa. This will involve overseeing sales, marketing, business expansion, and customer interactions.

Paul Turner will foster close cooperation and partnerships with various departments to establish cohesive and interconnected trading experiences. Capex is excited to have Paul Turner on board, confident that his expertise and vision will contribute significantly to the brokerage’s continued growth and success in the region.

He will be reporting directly to Madalina Rotaru, Senior Executive Officer of Key Way Markets LTD, the company operating in the MENA region.

Paul Turner’s primary focus will be on continuing the UAE office’s growth momentum while creating and executing business plans that align with the Group’s strategic goals in both established and emerging markets.

“My objective will be to propel Capex to new and unparalleled levels of achievement”

Madalina Rotaru, Senior Executive Officer at Key Way Markets LTD, said: “We are thrilled to welcome Paul Turner as the new Executive Director for our UAE & MENA Region operations. With his impressive track record and extensive experience in the finance and FinTech industries, I have full confidence that Paul will bring a unique perspective and innovative ideas to the table. I look forward to working closely with him to sustain our business momentum and achieve outstanding outcomes for our esteemed clients, partners, and stakeholders.”

Paul Turner, Executive Director – UAE & MENA Region at, commented: “I am incredibly excited to be part of the Capex Group, an energetic and inventive brokerage firm. By embracing progressive ideas in the financial services sector and prioritizing exceptional client service, we have an exceptional chance to thrive and achieve mutual success. I eagerly anticipate collaborating with a team of highly skilled professionals, whose numbers are expanding consistently, to further enhance the firm’s already remarkable accomplishments in the realm of multi-asset trading and FinTech. My objective will be to propel Capex to new and unparalleled levels of achievement.” on the buying side of FX industry consolidation

In July, announced the acquisition of the book-of-clients of in order to expand to the Greek market, in the first M&A deal of the multi-licensed global broker. is a renowned brokerage in Greece founded in 1991. With more than 30 years in operation, this leading local broker will now benefit from CAPEX’s capabilities to provide a more competitive offering to its Greek user base. will leverage to further grow and expand its online fintech business as the brokerage industry is expected to further consolidate amid an environment of interest rates hikes. offers CFDs trading to investing in shares, analysis tools, competitive pricing

The global multi-licensed multi-asset broker offers a wide range of financial instruments, user-friendly platform, expert analysis, a modern product offering, and educational resources.

The EU-based fintech startup allows users to invest in shares, as well as CFDs in Stocks, Indices, ETFs, and Commodities. has gone truly multi-asset with exchange-traded products in September 2022 with the addition of ETF and Stock trading via CAPEX Invest. The offering boasts more than 5,000 US, EU, and UK-listed securities and over 130 exchange-traded funds (ETFs). bringing Crypto to MENA region has been expanding for a while now. In November 2022, the firm secured an in-principle authorization to offer crypto in the UAE. The in-principle approval for its crypto business comes to complete the picture as the company already holds the ADGM FSRA license to offer traditional financial services.

After completing its application process for full licensing, will be able to offer its virtual asset services to customers across the Middle East and North Africa region. Under the Emirate’s “test-adapt-scale” virtual assets market model, will share its in-depth industry knowledge, experience and insights with all stakeholders.

The brand, which received its first license in 2016, is currently providing services across Europe, the Middle East, South Africa, Latin America, and South-East Asia. The company’s regulatory catalog encompasses licenses from the Cyprus Securities and Exchange Commission, Abu Dhabi Global Market Financial Services Regulatory Authority, and the Financial Sector Conduct Authority in South Africa. also launched a new product called StoX, which bundles a no-commission trading product with unleveraged fractional CFDs on shares of top US companies.

These operational and regulatory milestones came on the heels of closing a $21 million funding round back in June 2021.

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