E*TRADE from Morgan Stanley enhances charting capabilities
“As we face a volatile market, many traders are likely coming to the realization that stocks prices don’t always go up and to the right. Amid the uncertainty, traders need to be armed with as many tools as possible to effectively navigate and spot opportunities.”

E*TRADE from Morgan Stanley has enhanced charting to its Power E*TRADE platform in order to allow traders to visualize potential opportunities with precision, and customize views in more ways than ever before.
These charting enhancements follow several new trading tools E*TRADE launched within the last year including expanded social media research analytics, a cutting-edge options tool, Trade Tape, allowing traders to analyze trade activity and view a live scrolling record of options trading activity across all symbols, and a new Level II quotes visualization through the Market Depth tool.
“Stocks prices don’t always go up and to the right”
As part of the charting enhancements, Power E*TRADE features:
- new technical analysis tools for active traders: seven new studies bringing the total study count to over 120, along with six new display types, including advanced Point & Figure and Kagi. The package also includes six new drawings like Fibonacci Retracement.
- easier to use and customizable tools: Traders can quickly learn the studies available with new built-in definitions and education. They’re now able to efficiently find and save the studies they use with the new Study Library menu and search bar. In addition, drawing tools are seamlessly accessible with a new intuitive menu complete with more design choices—traders can also edit and save drawings for easy reference.
- enhanced usability to existing key features: New Y-axis settings, like inverse and log scale, allow traders to manipulate charts in new ways and visualize drawings and studies from multiple vantages. Further, traders can seamlessly view events information with an improved layout for earnings, dividends, and splits, and easily set charts to view a specific date range with Range Selector.
Chris Larkin, Managing Director of Trading and Investing at E*TRADE from Morgan Stanley, said: “As we face a volatile market, many traders are likely coming to the realization that stocks prices don’t always go up and to the right. Amid the uncertainty, traders need to be armed with as many tools as possible to effectively navigate and spot opportunities. With these enhanced capabilities, E*TRADE traders have access to cutting-edge charting solutions that deliver increased insight into market moves ultimately allowing them to deftly plot their trading strategies.”
E*TRADE enhanced social media research analytics, notifications, and market depth
In early 2023, E*TRADE made enhancements to its investing and trading platforms, including more control, customization, and dynamic features through access to expanded social media research analytics, price movement and earnings push alerts, a scrolling trade options tool, and a Market Depth tool to view Level II quotes.
The Morgan Stanley subsidiary now allows clients to more easily scan for equities and ETFs that are creating buzz on social media, through expanded social media research analytics on the Power E*TRADE web and app. Social Sentiment scores and scans are now on the Live Action tool and Quote Pages.
In addition, users are empowered to create customized price movement and earnings push alerts in three categories: Portfolio Notifications; Watch List Notifications; and Market Notifications.
Another feature, the Trade Tape, is an options tool that allows traders to analyze trade activity and view a live scrolling record of options trading activity across all symbols.
The Market Depth tool’s new Level II quotes visualization enhances users’ view the depth of the market including bid and ask prices.