The experts on how to make 2017 your best-selling year yet

Adinah Brown

The wisdom of coaches, trainers and media entrepreneurs. Leverate’s Adinah Brown makes an analysis based on their ethos

Zig Ziglar once said that every sale has five basic hurdles: NO need, money, hurry, desire and trust.  

It’s been said time and again that we are all actually in the business of sales. Every day we try to sell our products to our clients; our work to our bosses; ourselves to our most important relationships. It is therefore necessary to know the basics of sales, and it will definitely work to our advantage if we know the tricks of the trade. Robert Louis Stevenson was quoted saying, “Everyone lives by selling something.”

 It All Starts with the Right Mindset

Nikos Kazantzakis: In order to succeed, we must first believe that we can.

As with other things in life, the first step is to adapt the right mindset for the job. One that claims you as a winner even before the game starts. Remember that what the mind can conceive, the body can achieve.

In a forex business environment, this means that the numbers for your goals and targets have to be set at the onset; they have to be realistic and measurable so progress can be monitored. More than anything, you have to empower your sales staff to believe that together, you can achieve the goals you have set.

 Continuity is Key

Patricia Fripp: You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.

Along with having the right mindset in achieving the end goals, how you view each sale also matters a lot. Look at each sale you make as a relationship you can build on, cross-sell to, and make further partnerships with, somewhere down the line. This way, you build continuity with a succession of clients and partnerships for your business that will ensure your company’s future.

In financial services like forex trading, repeat clients are definitely an asset to your  company. There are infinite possibilities and opportunities quietly hidden in the potential of repeat clients. So make sure to draft your list of contacts and revisit your existing clients. This enables you to help them maximize your business services and professional relationships.

View Failure Differently

Malcolm Forbes: Victory is sweetest when you’ve known defeat.

Let failures and rejections be stepping stones in building your character as a person, as a salesman and as a businessman. Learn from each deal that turned sour, every closed door and failed transaction. Don’t let it bring you down, instead learn from these, move forward and be better because of it.

In any endeavor, there will be times where you will fall short of your client’s expectations. Do not be disheartened. Financial markets are highly volatile and no one has ever mastered and predicted to perfection how the market behaves.

Yes, we have developed tools to help us along the way, but it is almost always guaranteed that you will fail to deliver the numbers to your clients at any one point. You just have to handle these, the best way you know how, with grace and professionalism. Make sure to learn the lesson and use this lesson to do better next time.


Read this next

Retail FX

Malaysia regulator exposes OctaFX clone, shady FB profiles

Malaysia’s financial regulator today warned online investors about the risks of following investment tips made on social-media platforms.

Digital Assets

Crypto trading volume spikes at Swiss bourse amid FTX collapse

The shockwaves from the historic collapse of Sam Bankman-Fried’s crypto empire are still being felt across the industry, but some trading venues are actually doing better because of it.

Executive Moves

CMC Markets adds Camilla Boldracchi to institutional sales

UK’s biggest spread better, CMC Markets has promoted Camilla Boldracchi to take on an expanded role within its institutional sales desk.

Institutional FX

FXSpotStream reports $1.48 trillion in monthly volume for November

FXSpotStream’s trading venue, the aggregator service of LiquidityMatch LLC, reported its operational metrics for November 2022, which moved higher on a yearly basis but reflected weak performance across executed trade volumes when weighed against the figures of the prior month.

Retail FX

Interactive Brokers’ client activity drops 30% YoY

Interactive Brokers LLC (NASDAQ:IBKR) saw 1.95 million daily average revenue trades, or DARTS, in November 2022 compared to 1.96 million transactions in the prior month.

Digital Assets

The rise of Crypto ETPs in traditional exchanges as crypto winter deepens

Institutional investors are increasingly looking at traditional regulated exchanges as their first route into digital assets amid market turmoil caused by the crypto winter and the collapse of several big names within the space, including FTX. Acuiti and Eurex surveyed 191 buy and sell-side firms on their views of the digital assets markets in order […]

Digital Assets

TP ICAP’s crypto arm receives FCA’s go-ahead

UK interdealer broker TP ICAP has received a regulatory go-ahead to launch its cryptocurrency services in the UK. The bid shows that the recent collapse of FTX exchange has done little to damp the interest of big names in running their own crypto business.

Industry News

Coin Signals founder to pay $2,847,743 after prison sentence over crypto Ponzi scam

The U. S. District Court for the Southern District of New York has ordered Jeremy Spence, founder of Coin Signals, to pay $2,847,743 in restitution to victims of a fraudulent virtual currency scheme.

Digital Assets

CME Group goes DeFi: Reference rates and real-time indices of Aave, Curve, Synthetix

“These rates are designed to provide traders, institutions and other users transparency and price discovery across a much broader range of tokens, allowing them to confidently and more accurately value cryptocurrency sector specific portfolios and manage price risk around various blockchain-based projects.”