Finalto expands connectivity into SG3 to reduce latency for clients in Asia

Rick Steves

“The Singapore data center provides our customers access to the three largest FX data centers by volume, resulting in significantly enhanced service and execution capabilities for clients based in Asia.”

Finalto has announced the expansion into a new data center based in Singapore, Equinix’s SG3, as part of its efforts to become “a truly global liquidity provider”.

The announcement was long expected ever since the provider of trading and liquidity solutions for the FX industry expanded its offering into New York-based liquidity pool and datacentre, NY4, earlier this year, with plans of adding SG3 by mid-2023.

The connectivity expansion into NY4 and SG3 allows Finalto to better serve its over 600 clients, from more than 80 countries, spanning retail brokers, banks, hedge funds, professional traders, and asset managers. It will also open up opportunities for both sell-side and buy-side firms as the sizable move puts Finalto further ahead of its competition.

Finalto offers a comprehensive B2B offering enables retail brokers to license its proprietary trading platform, CRM software, back-office, and business-intelligence systems, and use its exclusive liquidity technology providing retail brokers with multi-asset execution, prime brokerage services, liquidity, and trading tools.

Competitive speed and reliability no matter where the end user is situated

With the addition of SG3, Finalto enhances its service offering as it strives to meet the rapidly increasing needs of customers around the globe. Asia Pacific clients can now enjoy more responsive, lower latency services with the same brand of excellence.

The interlinked system of data centers enables the company to offer stellar execution across a broad range of client locations, thus offering competitive speed and reliability no matter where the end user is situated. The new Singapore data center integration was implemented by Finalto’s cross-functional team in just five months, the firm stated.

With the addition of Singapore, Finalto is now “a truly global liquidity provider”, as Finalto UK B2B CEO Paul Groves once put it in an exclusive interview with FinanceFeeds.

“Reducing latency for our clients based in Asia”

Matthew Maloney, CEO of Finalto Group, said: “Our global growth plan is an extension of our pledge to continually enhance our service offering to customers worldwide; our new Singapore data center represents a significant milestone in upholding this commitment. This expansion and the localized technology supporting it will significantly improve trading experiences by reducing latency for our clients based in Asia.”

Mikkel Olsen, Senior R&D Manager at Finalto, commented: “As we extend our technological capacity into Singapore, our commitment to data security and privacy, parallels standards upheld in our London and New York centers; continually adapting and optimizing our technology in line with the ever-changing technological landscape. Drawing from our experience with NY4, we successfully set up the Singapore data center within a remarkable timeline, without any significant issues.”

Alex MacKinnon, Finalto Singapore Regional CEO, added: “The Singapore data center provides our customers access to the three largest FX data centers by volume, resulting in significantly enhanced service and execution capabilities for clients based in Asia. In addition to local latency decreases Singapore is a welcome addition to our global network, acting as a fallback venue for execution in the unlikely event of downtime in London or New York. With access to global liquidity sources, our clients can select the geographical centers that best meet their requirements.”


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