Former MIG Bank FX Chief Market Strategist Howard Friend teams up with former colleague to found portfolio management firm

Howard Friend, a well known FX industry figure whose network spans the entirety of the globe, has joined his former colleague Richard Morrish in the establishment of Easy Neu Alpha Partners SA, a multi-asset portfolio management firm in Neuchatel, Switzerland.

Along with Mr. Morrish, who became Group CEO of Easy Neu Alpha Partners last month, Mr. Friend has spent several years broadcasting on FX and electronic trading related media during his time as Chief Market Strategist at MIG Bank which is now owned by Swissquote.

Mr. Friend has been appointed Chief Investment Officer at Easy Neu Alpha Partners, and will operate from Neuchatel, Switzerland, signaling a new direction in his career after four years as an independent asset manager between 2012 and today.

Mr. Friend joined MIG Bank prior to its acquisition by Swissquote, having begun his tenure as Chief Market Strategist in May 2009, spending three years at the company, overlapping Mr. Morrish’s tenure as Chief Market Strategist at MIG Bank which spanned from June 2007 to October 2009.

Mr. Morrish had joined MIG Investments from LIFFE, where he was a trader for a vast proportion of his career, having joined LIFFE in 1982.

After leaving MIG Bank in late 2009, Mr. Morrish led the trading operations of Swiss portfolio manager A-Venture Capital SA, a firm that operated managed accounts for multi-asset investors.

Mr. Friend’s trading experience dates back to 2006 when he joined Consensus Business Group as a Proprietary Trader, running a managed futures account using his own proprietary trading systems which encompassed all liquid asset classes.

According to Mr. Friend, he produced average returns per month of 5% between 2007 and 2008 with minimum drawdown of equity and has been a Chartered Market Technician since December 2004.