Fujitsu partners with Personetics to respond to demand for customized digital financial services

Maria Nikolova

Personetics’ AI technologies will play a key role in delivering new personalized banking services through a new cloud service for Fujitsu’s Finplex financial services brand.

Japanese tech giant Fujitsu Ltd (TYO:6702) and Personetics, an international provider of AI-powered personalization and customer advocacy solutions used by the world’s major banks, today announce a new partnership.

The collaboration will leverage Personetics’ cognitive AI recommendation engine for Fujitsu’s new personalized banking cloud service for its Finplex range of SOE solutions. This new offering draws on the technological expertise of both partners to deliver new personalized service experiences for users in the rapidly growing fintech space. The anticipated launch date in Japan is FY2020.

The companies explain that the ongoing digital transformation of the financial services industry and increasing diversity throughout society have propelled the need to provide personalized financial advice tailored to users’ individual lifestyles. To address this burgeoning demand for customized digital financial service experiences, Fujitsu and Personetics signed a Reseller Agreement that will ultimately result in the delivery of a new financial cloud service for Fujitsu’s Finplex range of SOE solutions.

The service will provide personalized banking services suited to the needs of users and businesses in Japan. Under the partnership agreement, Fujitsu will lead a wide range of tasks including service production, cloud service platform operations and maintenance, while Personetics will provide the self-driving finance platform with an extensive library of financial insights, automated financial programs and a rich customization environment, all based on its cognitive AI engine.

The sales target for the first year of Fujitsu’s new financial service is set for hundreds of thousands of bank customers.

Fujitsu and Personetics have collaborated before. In October 2018, for instance, the Japanese technology giant unveiled a partnership with Blue Lab Co., Ltd., and Personetics Technologies Ltd. over the testing of an AI-powered solution for the delivery of personalized financial advice to bank customers.

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