HotForex rebrands to HFM to go beyond Forex and add stocks, commodities, indices, ETFs

Rick Steves

Prior to the rebranding, HotForex had launched DMA Stocks in a major move toward multi asset trading.

HotForex is undergoing a visual transformation of its corporate name and logo, going by the name of HFM, as the retail FX and CFD broker broadens its scope to reach beyond Forex trading.

The rebranding addresses the firm’s aspirations to become a leading multi-asset broker as the industry transforms itself to cater to the demands from investors, namely Generation Z and Millenials.

With the rebranding and revamped service, HFM aims to continue its global expansion and provide the wide variety of financial markets clients with access to a seamless trading experience regardless of trading ability and geographic location.

Going beyond Forex

George Koumantaris, Chief Executive Officer at HF Markets Group, said: “This is a major milestone for the company which marks its transformation into a one stop broker destination for clients.

“This new and evolving positioning perfectly illustrates our growing ambition on the industry and signifies the expanded product range now available that goes way beyond forex, also offering stocks, commodities, indices, ETFs and much more. We feel it’s important to let people know what HFM stands for and that the new name will allow us to leverage and become a future ready company.”

Founded in 2010, over the years HotForex built a brand that caters to 3.5 millions of traders and investors worldwide and now it enters a new era with multi-asset brokerage.

The company offers a wide variety of account types, innovative products, platforms, tools and educational resources besides outstanding customer service and unparalleled trading conditions to facilitate individuals and institutional customers to trade Forex and CFDs online.

In September 2021, HotForex – now HFM – announced the launch of Direct Market Access (DMA) – a way of placing trades directly onto the order books of global stock exchanges for execution, offering traders the opportunity to access the same liquidity as the underlying market.

This was its key milestone toward multi asset trading. DMA Stocks provide greater visibility and flexibility, direct market live pricing, participation in the market of the underlying stock, interaction with the live order books of global stock exchanges, and orders reflected on the underlying market.

DMA Stocks were the latest addition to its list of over 1000 trading instruments. The newly added products are accessible through the MT5 platform, and the broker ensures negative balance protection, risk management with limit and stop orders, and on the go trading with the HF App.

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