Hybrid Solutions rebrands, expands MENA presence with new Dubai office

abdelaziz Fathi

Hybrid Solutions, which provides brokers and traders with trading solution through its VertexFX platform, today announced a full company rebrand and a refresh of its corporate identity.

Fortress-Dubai-Prime

As well as new name and a new look, the company said that it plans to launch its presence in the Middle East to simplify the way it communicates with customers. Hybrid Solutions has opened a new office in Dubai as it seeks to focus on providing customizable solutions to the region’s diverse clientele.

Hybrid Solutions cited the reason for the amendment as an attempt to further accelerate business development in new financial fields. With no significant action needed by clients and partners, the software provider presented a new logo and has plans to launch a new website design unveiled in the upcoming months.

Hybrid Solutions is best known for its flagship trading platform, VertexFX, which is introduced as a package of holistic solutions to market makers, clearing houses, brokerage firms and other dealing rooms.

Established in 2002, Hybrid Solutions is a software house based in London, with regional offices in Jordan and UAE. The company’s main offering is VertexFX platform which allows its client brokers to provide their end users with many advanced plugins that cater to FX, stocks, bullion and cryptocurrency markets. Available in more than ten different languages, the terminal is also equipped with money management tools in addition to ready-made copy trading and auto trading strategies.

Explaining the rationale behind the initiative, Adel Jibrin, the newly appointed CEO and Managing Partner at Hybrid Solutions said: “We are proud to be sharing this news after recently celebrating Hybrid Solutions’ 20-year anniversary. Over the past two decades we have seen the Hybrid Solutions brand evolve to become one of the world’s leading providers of online trading software used by brokerages globally.”

He further commented on the brand refresh: “VertexFX trading software has a closed-loop trading structure that supports brokers of all sizes and in 10 languages. We have developed an unrivalled reputation by going above and beyond with the comprehensive back-office support we offer alongside the trading infrastructure we have developed.”

Earlier this year, Hybrid Solutions announced a business collaboration with GCEX, a digital asset and currencies technology platform for institutional and professional clients.

The FCA-regulated firm collaborates with Hybrid Solutions as part of a strategy to broaden the reach of its liquidity, positioning itself as a liquidity provider for institutional clients.

 

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