Leverate approaches a streamlined future
FinanceFeeds recently learned that changes to the corporate structure at Leverate have been taking place.
FinanceFeeds has learned that retail broker solutions and technology provider Leverate is currently undergoing a restructure, such a direction being increasingly common within today’s rapidly evolving financial technology industry.
In order to keep pace with not only technological change, but also to adapt quickly and effectively to the ever changing landscape of the market, the mark of astute leadership is to continue to make the necessary changes to business in order to meet market needs as well as to look after existing and new customers.
Speaking today to Nicc Lewis, VP Marketing at Leverate, FinanceFeeds discussed the current evolution.
Mr. Lewis said “The Retail FX market has seen drastic changes in the past two years and it continues to dramatically evolve.”
“As an innovative technology provider, we need to constantly advance with it and adapt our offerings in order to serve the market better” continued Mr. Lewis.
“A few months ago we began a process of impactful change, which included the introduction of SIRIXActive, and we are continuously enhancing our product line in order to better answer the needs of brokers. As part of the refocus, some restructuring of our operations was needed, and we have shifted several of our employees to different departments and unfortunately have had to let a handful of them go. It is never easy to release employees and we have done our best to go through the process in the most transparent way possible, while at the same time, respecting the privacy of each individual and of the company” continued Mr. Lewis.
At the iFXEXPO Internationl conference in Cyprus this year, Mr. Lewis met with FinanceFeeds and said “The market is maturing.”
“It is becoming more and more competitive, everyone is offering very similar products, some are providing similar offers to their clients, many on the same platform as other firms and it is unsustainable, especially for a smaller broker” he said.
“It has got to the point where brokers need to build their differentiation” explained Mr. Lewis. “Whether it is brand awareness or automation, as we discussed today here at the iFXEXPO, these could be two aspects but just looking at increasing branding, for example, is not the entire solution.”
