Leverate approaches a streamlined future

FinanceFeeds recently learned that changes to the corporate structure at Leverate have been taking place.

Leverate restructure

FinanceFeeds has learned that retail broker solutions and technology provider Leverate is currently undergoing a restructure, such a direction being increasingly common within today’s rapidly evolving financial technology industry.

In order to keep pace with not only technological change, but also to adapt quickly and effectively to the ever changing landscape of the market, the mark of astute leadership is to continue to make the necessary changes to business in order to meet market needs as well as to look after existing and new customers.

Speaking today to Nicc Lewis, VP Marketing at Leverate, FinanceFeeds discussed the current evolution.

Mr. Lewis said “The Retail FX market has seen drastic changes in the past two years and it continues to dramatically evolve.”

“As an innovative technology provider, we need to constantly advance with it and adapt our offerings in order to serve the market better” continued Mr. Lewis.

“A few months ago we began a process of impactful change, which included the introduction of SIRIXActive, and we are continuously enhancing our product line in order to better answer the needs of brokers. As part of the refocus, some restructuring of our operations was needed, and we have shifted several of our employees to different departments and unfortunately have had to let a handful of them go. It is never easy to release employees and we have done our best to go through the process in the most transparent way possible, while at the same time, respecting the privacy of each individual and of the company” continued Mr. Lewis.

At the iFXEXPO Internationl conference in Cyprus this year, Mr. Lewis met with FinanceFeeds and said “The market is maturing.”

“It is becoming more and more competitive, everyone is offering very similar products, some are providing similar offers to their clients, many on the same platform as other firms and it is unsustainable, especially for a smaller broker” he said.

“It has got to the point where brokers need to build their differentiation” explained Mr. Lewis. “Whether it is brand awareness or automation, as we discussed today here at the iFXEXPO, these could be two aspects but just looking at increasing branding, for example, is not the entire solution.”


Read this next

Digital Assets

Revolut receives FCA’s go-ahead to launch crypto trading

British fintech and banking firm Revolut has received a regulatory go-ahead to launch its cryptocurrency services in the UK.

Digital Assets

GBTC share is trading at 36% below bitcoin spot price

Grayscale Bitcoin Trust share has widened its discount relative to the underlying cryptocurrency held in the fund, the highest margin ever since its debut in 2013. Digital Currency Group’s flagship GBTC shares traded at a discount of 35.8% to net asset value (NAV) today.

Digital Assets

Crypto lender Nexo investigated by 8 US state regulators

State securities regulators in New York, California, Kentucky, Maryland, Oklahoma, South Carolina, Washington and Vermont are investigating crypto lender Nexo for allegedly failing to register its Earn Interest Product.

Metaverse Gaming NFT

Astar Network’s ad features 329 top brands to support Web3 in Japan

Blockchain innovation hub Astar Network is making strides in promoting the Web3 adoption worldwide. In yet another milestone, the smart contracts platform has run a national newspaper ad in Japan that set a new global record with participation from 329 blue-chip firms.

Digital Assets

Pyth Network welcomes onchain data from crypto market maker Auros

“By sharing our high-frequency trading data with a truly onchain decentralized network, we aim to foster innovation that will lead to better financial solutions for all participants.”

Digital Assets

Tokeny integrates Ownera to boost liquidity of tokenized assets

“The adoption of FinP2P will result in higher liquidity and better access to capital and assets by providing regulated firms with one secure point of connection to multiple digital asset networks across the globe.”

Digital Assets

BingX launches subsidy vouchers to cover user losses in copy trading

“With the introduction of copy trade subsidy vouchers, new users can easily try out trading strategies without incurring losses.”

Digital Assets

Talos expands sales team: Frank van Zegveld, Matt Houston, Hillary Conley

“The extensive leadership and industry expertise of these new hires will enable us to build long-lasting relationships as we continue to build out our global presence in EMEA and beyond.”

Executive Moves

FX and CFD broker Emporium Capital hires industry veteran Robert Woolfe as COO

His past experience within the FX and CFD industry includes top roles at Capital Index, London Capital Group, GKFX, ETX Capital, and IG.  “I’m delighted to be part of the Emporium Capital team and spearheading the brokerages global expansion plans”, he said about the appointment.