LINE launches AI business LINE BRAIN

Maria Nikolova

LINE BRAIN will offer AI technologies developed by LINE, such as the Clova AI assistant, to outside companies.

LINE Corporation has announced the launch of its LINE BRAIN business, which will offer AI technologies developed by LINE, such as the Clova AI assistant, to outside companies.

LINE has thus far been developing and incorporating a wide range of deep learning-based AI technologies into the LINE messaging app and its various other services. Installed on smart speakers and other devices, Clova allows users to check the weather, play music, and send and receive LINE messages simply by using their voice. These functions are powered by AI technologies such as voice recognition and speech synthesis. Now, LINE BRAIN will offer these AI technologies to outside companies.

Further, LINE BRAIN will be moving forward with development aimed at combining LINE BRAIN’s voice recognition, chatbot, and speech synthesis technologies to make an AI-driven auto-response system for telephones into a reality. It is anticipated that this feature will be able to automate telephone calls in a wide range of scenarios, including at customer support centers, and for restaurant bookings.

LINE plans to start offering chatbot technology, character recognition technology, and voice recognition technology in phases from July.

The LINE BRAIN chatbot is capable of understanding and responding to natural speech, and can be linked to and utilized by a LINE Official Account or other application. It is interactive and assists users in accomplishing their desired action. The AI learns as it is being used, and becomes capable of providing more appropriate responses. It can also be used with services other than LINE, such as LINE WORKS, Facebook, and web chats. The solution can be used to handle customer inquiries and provide answers to in-company FAQs.

LINE invites corporate representatives to attend its upcoming business strategy briefing, which will provide information on its sales plans and future strategies for LINE BRAIN. The briefing will be held on July 23, 2019.

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