More dichotomy between gaming and trading: Tradesmarter launches device-neutral adaptive binary options platform

Can binary options trading follow in the footsteps of the sophisticated method by which retail FX is traded nowadays?

Some traders and platform providers are firmly in the gaming camp, and therefore set binary options trading completely apart from the world of FX, with land-based gaming terminals, partnerships with British high-street betting companies and customer lists which are often shared with online casinos.

Tradesmarter is a platform developer which always stood by its technologically advanced ethos, and holds the continuing view that retail OTC binary options trading is a bona fide trading instrument for the discerning investor.

So polarized are these perspectives from a handful of major platfrom firms, a matter which is further emphasized by today’s release of the new WOW adaptive platform by Tradesmarter.

Device neutrality for mobile platforms is the preserve of large electronic trading companies which have their own very advanced proprietary software, such as Saxo Bank’s SaxoTraderGo platform which was launched in the summer this year and features an open API to allow developers to leverage Saxo Bank’s trading system, and to allow the system to operate across any device with a uniform version.

Tradesmarter’s new WOW platform emulates this line of thinking and eliminates the differential between desktop and mobile.

The company refers to it as a ‘unified’ platform, stating that it removes key funnel obsticals allowing brands which use the platform to optimize mobile traffic opportunity.

The user interface has identical appearance and functionality across all devices, and, according to Tradesmarter, resolves a matter which is key to brands wishing to market their binary options services in that due to its uniformity across all platforms, traders do not need to operate a different platform on each device therefore aiming to increase lifetime value.