Another giant heads to the US: eToro expands by bringing cryptocurrency exchange and digital wallet to America under Guy Hirsch

From today, U.S. investors can visit eToro.com to join the waiting list ahead of the launch of the platform.

Former IronFX Head of Sales Zoltan Nemeth moves to eToro as Sales Manager

Global investment platform eToro has today announced plans to expand its cryptocurrency capabilities with the launch of an exchange and a digital wallet.  eToro will also bring its cryptocurrency offer to the United States, launching the platform to U.S. customers later this year under the leadership of the newly appointed U.S. Managing Director Guy Hirsch.

Yoni Assia, Co-founder and CEO of eToro, said: “We believe that in the future all assets will become digitised. This will help to open the markets to everyone and enable them to invest in the assets they want in a simple and transparent way.  Crypto is the first step on this journey and we are excited to share our plans to launch an exchange and wallet.”

The announcements made today at Consensus 2018 in New York, follow the news in March that eToro had completed its Series E funding round, raising $100m to accelerate its global expansion and the development of blockchain technology to support the digitisation of assets.  The platform enables people to invest in the assets they want to own from cryptocurrencies though to traditional assets such as commodities.

Yoni Assia, commented: “An exchange and wallet are important additions to our crypto offer and we know that both have been eagerly anticipated by our customers.”

eToro currently offers ten cryptocurrencies (Bitcoin, Ethereum, Bitcoin Cash, XRP, Litecoin, Ethereum Classic, Dash, Stellar, NEO and EOS) with plans to add more coins over the coming months.  eToro’s cryptocurrency to cryptocurrency exchange will launch later this year enabling customers to trade coins.

The wallet will be launched as a phased roll out with select customers participating in beta testing to ensure that we are providing an app which best meets our customers’ needs.  The wallet app will be available to download on the App Store and Play Store and will work across multiple platforms and in multiple languages. It will enable users to hold multiple cryptocurrencies and tokens.

Since launching in 2007, eToro has built a global community of more than ten million investors across 140 countries.  Guy Hirsch has been appointed US Managing Director responsible for bringing eToro’s cryptocurrency offering to the United States.  Guy joins from Samsung where he was Director of Innovation and has extensive experience across digital transformation and unified commerce.

Guy Hirsch, USA Managing Director, eToro, said: “eToro empowers investors with a platform that gives them access to the assets they want, shared knowledge and ease of transaction.  We know that there is a strong demand in the U.S. for crypto and we are excited to be able to offer U.S. investors the opportunity to learn about and invest across multiple cryptocurrencies.”

eToro will offer U.S. investors three ways to access the crypto markets: manually invest in a coin, copy the trades of other traders on the platform, benefiting from their knowledge and investment expertise, or by using a Crypto CopyFund to access a crypto portfolio.

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