AxiCorp pursues global expansion with appointment of Louis Cooper as Global Head of Retail Services

Australian-owned Forex (FX) and Contracts For Difference (CFD) trading provider AxiCorp has plotted its global expansion path as it announced the appointment of Louis Cooper as Head of Global Retail Sales.

Cooper, a seasoned executive in the CFD and FX industry, will spearhead AxiCorp’s efforts in capturing new markets as the company solidifies its global footprint. The move came on the heels of the company’s recent success in securing a substantial private equity funding from RGT Capital.

Rajesh Yohannan, CEO of AxiCorp, says Cooper will play a major role as the company pursues an aggressive global expansion.

“Louis brings over 15 years of industry experience into his new role. I’m glad that he agreed to join AxiCorp’s executive team as I need someone who has the industry experience, the drive and strategic approach to drive our expansion,” Yohannan said.

According to Mr Yohannan, while AxiCorp is recognised as one of the leading players in the CFD and FX industry, it remains an Australian company to a certain extent.

“We (AxiCorp) are one of the best kept secrets in the global market. We have been a huge success in Australia, and we are already seeing exciting growth in the UK and Middle East. Louis’ objective is to leverage from this foundation and take our award winning offering to a truly global audience.” Yohannan said.

“And with Louis joining the top management team and taking the lead for our global retail services, I’m confident that we will achieve our aggressive global expansion goals,” he said.

Talking about his new role with AxiCorp, Louis Cooper said, “I’ve been in this industry for a while now and I must say I’ve never been more excited than today. It’s a privilege to be working with Rajesh in leading AxiCorp on our global expansion.”

He added, “I know there’s a lot of work to do, but I’m also excited about the significant opportunity presented by new markets and the renewed focus of the company to become a truly global player. We have an amazing product and award winning service, and I’m confident that we can grow market share quickly on a global scale.”

Before joining AxiCorp, Cooper has spent more than 15 years in the Australian CFD and FX industry. He served as Managing Director at CMC Markets as it pursued growth in Asia Pacific region. He was also instrumental as Managing Director who established OANDA Australia. His industry experience has seen him leading global teams and multi-country operations for several years.

Photograph: Andrew Saks-McLeod with AxiCorp in Shanghai, China