Effectiveness of Facebook advertising on the rise


Financial companies who wish to retain and expand their client base cannot ignore the rising significance of Facebook. For more and more forex and binary companies the channel becomes key driver of their growth. Executives and marketing professionals willing to use the platform to its full potential may learn how to do it during the upcoming Facebook Bootcamp in Cyprus on October 14th.



The social media’s role in today’s marketing cannot be overstated. Facebook alone reaches more than 1.71 billion people worldwide. Over 1.1 billion log on to Facebook every day. Facebook is the largest social platform – but not the only one. Instagram, the most dynamically growing one, is an answer to the growing role of visual content. Both platforms respond well to another important trend in advertising – the rise of mobile. Every 5th minute spent on mobile devices is spent on Facebook or Instagram. People statistically check them 14 times a day.

Facebook’s unprecedented reach is combined with excellent accuracy of ad targeting – even compared to other forms of digital marketing. Facebook grants the advertisers the ability to precisely reach the people most prone to respond to the ad. Nielsen data shows that the digital industry is less than 60% accurate in demographic targeting of ads, which means that 4 in 10 people are seeing the wrong ads.

Facebook’s age and gender targeting is 45% more accurate than the digital industry average. What’s more, Facebook tools allow for targeting and locating potential clients not only locally, but worldwide, reaching target audience in any country of choice. – It is clear that social media platforms such as Facebook and Instagram increasingly become a key component for building an effective advertising campaign – particularly for digital focused companies such as financial brokers – says Lukasz Leoniewski, Client Partner from Facebook.

Like any tool however, it’s good to know how to use it effectively. Facebook Bootcamp Cyprus organized in Limassol on October 14th provides an excellent opportunity to acquire the know-how first hand and network with the industry representatives. – Attendees will meet Facebook representatives as well as professionals from leading forex companies. They will be able to learn how to successfully build a financial company’s brand on Facebook and gain clients via social media – assures Leoniewski.

The event is open to registration until Monday, October 3rd, number of seats is limited.

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