Financial Marketing in Q3: Work Hard Play Hard – Guest Editorial

Charlotte Day

Q3 is a strange time for brokers and banks. On the one hand it’s summer, it’s hot, everyone is taking vacation and many traders and investors ease off too.

The following is a guest post by Charlotte Day, Contentworks.

Q3 is a strange time for brokers and banks. On the one hand it’s summer, it’s hot, everyone is taking vacation and many traders and investors ease off too. On the other hand, marketing still needs to happen and as G.O.T famously states, “Winter is Coming”. That’s right, September will be here before you know it, so summer is a great time to prepare. Contentworks – a leading marketing agency providing tailored solutions to the finance sector primarily – knows exactly how to turn up the heat in summer to achieve top-notch results.

Of course, before you embrace the summer vibes and start drumming up strategies, it’s essential to get up-to-date with the latest rules and regulations governing the finance sector. So, with this in mind, let’s take a look at the financial landscape to avoid compromising compliance in any way.

  • The financial rulebook – what’s new?

MiFID II came into play at the start of the year and hopefully you’re now fully up-to-speed with all the latest requirements. GDPR updates swung into action in order to protect consumer privacy and financial services ad bans were rolled out by tech giants to prevent malicious activity. Q1 and Q2 were therefore busy for marketers, but don’t sit back in Q3 as things have a habit of changing.

  • Facebook updates ad ban policy

Facebook has recently relaxed its crypto policy lifting its ban on crypto ads. However, those wishing to advertise digital assets once again via this popular social platform will need to go through a fairly detailed application process. It should also be noticed that ICO and blockchain ads are still prohibited from the site although Facebook are prepared to regularly review their stance on financial assets in light of a volatile and ever-changing landscape.

  • Cryptocurrency regulations

Cryptocurrencies like Bitcoin and Ethereum have been disrupting the financial sector for months now and have been giving regulatory bodies quite a headache. While countries like China have banned crypto trading and mining entirely, members of the G20 met in March in order to decide crypto’s fate. It was eventually revealed that more information was needed before crypto regulations could be imposed but July was given as a strict date for recommendations of how to proceed.

The crypto world therefore looks set to be on the brink of change and marketers need to stay in the know.

  • How to Navigate Q3 Seamlessly

Summer is usually a quieter month for the financial services sector which is why content marketing agencies like Contentworks ramp up their efforts accordingly. With traders jetting off on holiday, now is the perfect time to make a splash and get noticed – here are some of Contentworks’ top tips.

  • Get active on social media

If you don’t embrace social media this summer, you’re missing a trick. Traders might be on vacation, but they’re often connected to Wi-Fi so don’t miss the chance to:

Run exciting competitions. Photo competitions often go down well with traders and investors who love to show off their lavish holiday destinations.

Offer giveaways and freebies. Everyone likes something for nothing, so why not give back a little over the summer months?

Say thank you! Rewarding loyal customers is a great way to keep them hooked on your trading platform or to your financial services.

Interact and talk to your social communities. Go quiet and you’ll soon find interest dwindles.

  • Create useful content

Being overly promotional at a time when people are sipping cocktails and getting a tan can totally kill the mood. Not many want to see in-your-face banner ads these days – especially millennials who have a deep mistrust of that kind of marketing – so how about taking a different route by generating useful yet enticing content that people will actually want to read?

Blog Articles! These might seem like old school marketing options but they’re as relevant now as they ever were helping to drive traffic to specific landing pages and improve SEO rankings. Give it a try, but make sure you touch on relevant subjects that people will want to read at this time of the year such as listing top destinations investors may want to visit. You could also take the evergreen option by producing articles that won’t go out of date, but it’s wise to capitalise on the mood by offering easy-to-read tips and hints, top tens or how-to content.

Want to improve your content and social media marketing? Contentworks is rapidly becoming the go-to agency for brokers, ICOs and blockchain brands looking for standout content and video material as well as social media management. Talk to the team at

Disclaimer: FinanceFeeds does not necessarily agree with the ideas expressed in this guest article. FinanceFeeds does not provide investment advice and does not endorse any activities related to cryptocurrencies, digital assets, tokens, virtual currencies and initial coin offerings.

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