Financial Marketing in Q3: Work Hard Play Hard – Guest Editorial

Charlotte Day

Q3 is a strange time for brokers and banks. On the one hand it’s summer, it’s hot, everyone is taking vacation and many traders and investors ease off too.

The following is a guest post by Charlotte Day, Contentworks.

Q3 is a strange time for brokers and banks. On the one hand it’s summer, it’s hot, everyone is taking vacation and many traders and investors ease off too. On the other hand, marketing still needs to happen and as G.O.T famously states, “Winter is Coming”. That’s right, September will be here before you know it, so summer is a great time to prepare. Contentworks – a leading marketing agency providing tailored solutions to the finance sector primarily – knows exactly how to turn up the heat in summer to achieve top-notch results.

Of course, before you embrace the summer vibes and start drumming up strategies, it’s essential to get up-to-date with the latest rules and regulations governing the finance sector. So, with this in mind, let’s take a look at the financial landscape to avoid compromising compliance in any way.

  • The financial rulebook – what’s new?

MiFID II came into play at the start of the year and hopefully you’re now fully up-to-speed with all the latest requirements. GDPR updates swung into action in order to protect consumer privacy and financial services ad bans were rolled out by tech giants to prevent malicious activity. Q1 and Q2 were therefore busy for marketers, but don’t sit back in Q3 as things have a habit of changing.

  • Facebook updates ad ban policy

Facebook has recently relaxed its crypto policy lifting its ban on crypto ads. However, those wishing to advertise digital assets once again via this popular social platform will need to go through a fairly detailed application process. It should also be noticed that ICO and blockchain ads are still prohibited from the site although Facebook are prepared to regularly review their stance on financial assets in light of a volatile and ever-changing landscape.

  • Cryptocurrency regulations

Cryptocurrencies like Bitcoin and Ethereum have been disrupting the financial sector for months now and have been giving regulatory bodies quite a headache. While countries like China have banned crypto trading and mining entirely, members of the G20 met in March in order to decide crypto’s fate. It was eventually revealed that more information was needed before crypto regulations could be imposed but July was given as a strict date for recommendations of how to proceed.

The crypto world therefore looks set to be on the brink of change and marketers need to stay in the know.

  • How to Navigate Q3 Seamlessly

Summer is usually a quieter month for the financial services sector which is why content marketing agencies like Contentworks ramp up their efforts accordingly. With traders jetting off on holiday, now is the perfect time to make a splash and get noticed – here are some of Contentworks’ top tips.

  • Get active on social media

If you don’t embrace social media this summer, you’re missing a trick. Traders might be on vacation, but they’re often connected to Wi-Fi so don’t miss the chance to:

Run exciting competitions. Photo competitions often go down well with traders and investors who love to show off their lavish holiday destinations.

Offer giveaways and freebies. Everyone likes something for nothing, so why not give back a little over the summer months?

Say thank you! Rewarding loyal customers is a great way to keep them hooked on your trading platform or to your financial services.

Interact and talk to your social communities. Go quiet and you’ll soon find interest dwindles.

  • Create useful content

Being overly promotional at a time when people are sipping cocktails and getting a tan can totally kill the mood. Not many want to see in-your-face banner ads these days – especially millennials who have a deep mistrust of that kind of marketing – so how about taking a different route by generating useful yet enticing content that people will actually want to read?

Blog Articles! These might seem like old school marketing options but they’re as relevant now as they ever were helping to drive traffic to specific landing pages and improve SEO rankings. Give it a try, but make sure you touch on relevant subjects that people will want to read at this time of the year such as listing top destinations investors may want to visit. You could also take the evergreen option by producing articles that won’t go out of date, but it’s wise to capitalise on the mood by offering easy-to-read tips and hints, top tens or how-to content.

Want to improve your content and social media marketing? Contentworks is rapidly becoming the go-to agency for brokers, ICOs and blockchain brands looking for standout content and video material as well as social media management. Talk to the team at www.contentworks.agency

Disclaimer: FinanceFeeds does not necessarily agree with the ideas expressed in this guest article. FinanceFeeds does not provide investment advice and does not endorse any activities related to cryptocurrencies, digital assets, tokens, virtual currencies and initial coin offerings.

  • Read this next

    Fintech

    Revolut enables direct transfers from Singapore to Bangladesh and Kenya

    British fintech firm Revolut has broadened its array of services with the introduction of the “Mobile Wallets” feature in Singapore, facilitating direct money transfers to Bangladesh and Kenya.

    Digital Assets

    SBF claims “zero loss” to FTX customers, 100-year sentence is “grotesque”

    Sam Bankman-Fried, the former FTX CEO who was found guilty of fraud charges last year, is facing his sentencing next month. But before that day arrives, he’s making a plea for what he considers a fair shake.

    Digital Assets

    Bitcoin nears $62,000, sparking retail buying frenzy

    Bitcoin dashed past the $61,000 barrier on Wednesday, a peak it hadn’t touched since the waning days of November 2021.

    Market News

    OPEC+ Extension of Oil Output Cut Causes Rally

    The dynamics surrounding crude oil are indeed fascinating, given its unique role as both a globally traded commodity and a vital energy source deeply influenced by the OPEC+ alliance’s decisions.

    Institutional FX

    DKK reports 226% growth in 2023 with eyes on African expansion

    “Our numbers are beginning to show how we are powering, the growth required by emerging markets, and we plan for the success of our strategies to continue to thrive in 2024.”

    Industry News

    ‘WTF’ as in ‘What The Fraud?’, Sumsub’s new podcast on digital fraud

    “We found a lack of informative podcasts talking about digital fraud threats and prevention for business owners. So, we decided to dive in and share our expertise along with industry top minds in the ‘What The Fraud?’ podcast.”

    Digital Assets

    Coin Metrics integrates market data from Cboe Digital

    “We are pleased to work with Coin Metrics and believe that having quality and timely data, and systems to analyze that data, will help crypto markets mature as well as evolve to become a core component of a diversified investment portfolio. We are focused on providing access and solutions to the spot and derivatives crypto market in a way which mirrors an investor’s experience with traditional markets.”

    Fintech

    AU10TIX launches KYB solution to address regulatory requirements

    “Our customers have been requesting a comprehensive KYB solution, because money laundering and fraud have become far too prevalent in the corporate world. Our unified KYB/KYC solution is essential for identifying bad actors and maintaining a safe business environment in 2024.”

    Digital Assets

    Japan Is Rapidly Emerging As A Global Leader In Compliant Crypto Payments

    Japan is often hailed as one of the most forward-thinking nations in the crypto industry, with its government taking a very positive stance on the potential of concepts such as Web3. 

    <