iFOREX and ArtuData enter into collaboration in building Artificial Intelligence technologies

Retail FX brokerage iFOREX and ArtuData (www.artudata.com), a tecnology company developing AI solutions, will cooperate in developing AI solutions for predictive analysis to increase user acquisition and conversion.

iFOREX is an established online investment firm which has long been at the forefront of the industry. Through its iFOREXPrime offering, iFOREX allows brokers the opportunity to take advantage of iFOREX’s advanced systems and robust liquidity.

ArtuData is a technology company backed by Google and Amazon who specializes in developing artificial intelligence tools to accelerate user acquisition, remarketing, conversion and value generation for online businesses.

The parties will utilize iFOREX’s high end systems, including iFOREX’s proprietary, cutting edge, “EMERP” online marketing platform, “SCMM” CRM system and “FXnet” trading platform, and ArtuData’s unique AI algorithms to build tools for optimization of marketing efforts and prediction of customer behaviour.

iFOREX said “As a leading global investment firm and FinTech company, we are constantly aiming to lead innovation. We have gone through several revolutions already: from Phone to Web to Mobile, and we think it is clear that artificial intelligence is the next step for our industry. Therefore, we wish to explore this fascinating new world of AI and believe ArtuData who specializes in AI for user acquisition is the right partner to do it with.”

ArtuData said “We are proud to have the opportunity to work with iFOREX, a leading broker with such a unique legacy of over 20 years. The largest companies in the world are already using AI intensively to build their competitive edge and we are fortunate to be able to bring this incredibly powerful tool and combine it with the advanced technologies of iFOREX.”