Prominent Cyprus FX industry executive Laoura Salveta partners with 120 Advertising

120ADVERTISING and founder Loucas Stylianou are delighted to announce the company’s exciting partnership with Laoura Salveta, former Head of Marketing at Fxprimus. The company has grown from strength to strength, serving integrated marketing solutions for the past two and a half years to the forex industry, with clients such as iFX Expos, Blackwell Global, Traders Trust, Golden Capital FX, as well as others including GRS Recruitment, Make-Up Studio, Tornaritis Law, Elia and Elia Law and many more. With Laoura’s expertise in branding, campaign development and strategic marketing, the company is expected for exponential growth in service offerings and prosperity.

Laoura and Loucas, first started working together in 2011 at Easy-markets, the former easy-forex, whereby they created some of the largest campaigns that the FX industry has ever seen; a global trading competition called ‘Trade your way to 1 Million’ with Fox TV Australia as the main media sponsors; a desktop and mobile application called ‘The World Trade Series’ with prize partners such as Porsche Design, Harley Davidson, Delsey luggage, Grecohotels and many more; a Harley Davidson motorcycle giveaway in Dubai and probably the first FX brand guidelines ever created in the industry.

Prior to this, Laoura had worked with global brands such as the Diageo portfolio: including Guinness, Smirnoff, Johnny Walker, as well as others such as Vodafone, Adidas, BMW and many more. She helped bring global recognition to the Fxprimus brand, which was sponsored by Manchester City Football Club, with campaigns such as ‘Meet your MCFC Hero’s’ and the MCFC vs Man United match day website take-over, an abundance of experiential football exhibition booths; and last but not least the on-boarding of globally renowned Marshall Gittler as part of the company’s global marketing communications strategy, as featured on Reuters and Bloomberg.

Loucas Stylianou, Director and CEO at 120ADVERTISING stated, “We couldn’t be more excited that Laoura has joined 120ADVERTISING. Her strong experience and solid work ethic will compliment our commitment to local and international clients and her on-boarding comes at a pivotal time in the company’s development when we are seeing such an increase in 120’s growth. Laoura will continue to add strength and depth to 120ADVERTISING’s skilled and experienced team. Each of our team brings a unique blend of background, education and expertise; we are elated to have Laoura add hers also!’

Laoura stated, “I couldn’t be more thrilled to partner with Loucas and 120’s talented team of infused marketing minds! As a company we have a lot to offer with our specialisation in FX and a very unique benefit to our client – whereby we act as an extension of their team with our vertical integration model. I’m also excited to reveal that we have already started reworking the company’s brand and we will be delighted to launch our new website soon, offering a whole new line of revolutionised services and a seriously progressive style. Watch this space.”